Design a practical operating method for real estate project marketing that fits the organisation's size and maturity.
Building Marketing Strategies for Major Real Estate Projects
Turn real estate project marketing from a stated policy into a practice your organisation can evidence.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in real estate project marketing trace back to an audience defined too broadly. Attribution in project marketing is imperfect; that is not a reason to stop measuring it. A common pattern is strong design of this strand of marketing and commercial practice paired with weak follow-through. Participants finish able to explain real estate project marketing to a non-specialist audience without losing precision. The teaching approach is deliberately practical: participants build a go-to-market plan for this aspect of marketing and commercial practice as they go. The programme works equally well for those formalising project marketing for the first time and those improving an existing approach. Post-incident reviews keep identifying weaknesses in real estate project marketing that were visible long before the incident. The programme takes participants through project marketing end to end, from framing the problem to closing it out. Participants leave with a plan for the practice within marketing and commercial practice sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Design the qualification criteria that stop effort being wasted in project marketing.
Diagnose whether a problem in real estate project marketing is one of design, resourcing or discipline.
Design the customer journey for project marketing across the touchpoints that actually influence the decision.
Plan the handover of real estate project marketing so that capability is not lost when key staff move on.
Set measurable objectives for project marketing tied to revenue rather than reach.
Define the audience for real estate project marketing precisely enough to exclude people.
Who Should Attend
Business development managers pursuing opportunities in real estate project marketing.
Marketing managers responsible for project marketing.
Department heads accountable for the results of real estate project marketing.
Risk managers assessing the exposure created by project marketing.
Agency and consultancy staff supporting clients on real estate project marketing.
Founders and owner-managers running project marketing personally.
Course Modules
Real estate project marketing: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Protecting the brand while hitting targets on real estate project marketing
- Define qualification criteria that disqualify quickly in real estate project marketing.
- Define the handover point between marketing and sales in project marketing.
- Confirm that contractual obligations around real estate project marketing are understood.
- Identify where judgement in project marketing is legitimate and where it is not.
Session 2Keeping customers acquired through project marketing
- Review whether short-term tactics on real estate project marketing are damaging the brand.
- Identify the data already collected that bears on project marketing.
- Build the content that answers the buyer's real question about real estate project marketing.
- Select channels for project marketing based on evidence, then cut the rest.
Project marketing: pricing, value and discount control
2 sessions · 8 pointsSession 1Where project marketing typically breaks, and why
- Remove steps in real estate project marketing that add effort without adding assurance.
- Write the positioning claim for project marketing and test whether a competitor could say it too.
- Close out actions on real estate project marketing rather than leaving them open indefinitely.
- Set objectives for project marketing in revenue terms with a timeframe.
Session 2Pricing project marketing on value rather than cost
- Set the discount authority for real estate project marketing and require justification.
- Name a single owner for each element of project marketing.
- Map the decision journey for real estate project marketing and mark where the choice is actually made.
- Record what was learned when project marketing did not go as planned.
Project marketing: positioning and the honest claim
2 sessions · 8 pointsSession 1Where the buyer actually decides on project marketing
- Structure pricing for real estate project marketing against perceived value.
- Review whether project marketing is aligned with the objectives of the commercial team.
- Agree the attribution model for real estate project marketing and state its known limits.
- Build the internal briefing that explains project marketing to those affected.
Session 2Testing the message on real estate project marketing before spending
- Rehearse the briefing on real estate project marketing that would follow an incident.
- Set escalation thresholds for project marketing that work out of hours.
- Set out the decisions in real estate project marketing that require sign-off and by whom.
- Build the report on project marketing that answers whether to spend more or less.
Project marketing: channels, content and creative
2 sessions · 8 pointsSession 1Moving project marketing from approval to execution
- Check that records of real estate project marketing answer the questions likely to be asked.
- Script the three most common objections in project marketing and the responses.
- Measure lifetime value from real estate project marketing, not just first purchase.
- Benchmark the organisation's project marketing against comparable operations.
Session 2Escalation and decision rights in project marketing
- Prepare the summary of real estate project marketing that senior management will read.
- Describe the buyer for project marketing specifically enough to name who is excluded.
- Design the retention action triggered when a customer of real estate project marketing goes quiet.
- Verify six months later that changes to project marketing have held.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.