Define the audience for location-based marketing precisely enough to exclude people.
Building Location-Based Marketing Strategies
Learn to design, measure and defend your organisation's approach to location-based marketing.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Activity in location-based marketing is easy to generate and easy to mistake for progress. Discounting solves a problem in this aspect of marketing and commercial practice today and creates a larger one next quarter. They leave able to brief senior management on this part of marketing and commercial practice in terms that support a decision. Participants apply location-based marketing to their own commercial team throughout, so the output is directly usable. The content is relevant to those who own the wider marketing and commercial practice agenda and to those who are held accountable for its results. Mature organisations treat the marketing and commercial practice discipline as a standing capability rather than a project that finishes. The course sets out a working method for location-based marketing that participants can apply the week they return. Plans for this part of marketing and commercial practice often fail at the handover point between functions. Participants leave with a plan for the marketing and commercial practice discipline sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Build the positioning for location-based marketing around a claim competitors cannot honestly make.
Protect the brand while pursuing short-term targets in location-based marketing.
Structure records of location-based marketing so that they answer the questions an auditor will actually ask.
Compare the organisation's handling of location-based marketing with recognised practice, and close the material gaps.
Assign clear ownership for each element of location-based marketing across the functions involved.
Handle objections in location-based marketing without conceding position immediately.
Who Should Attend
Digital marketing specialists executing location-based marketing.
Commercial analysts measuring performance of location-based marketing.
Planning staff whose forecasts and budgets are affected by location-based marketing.
Marketing managers responsible for location-based marketing.
Those responsible for briefing external stakeholders on location-based marketing.
Account managers responsible for retention within location-based marketing.
Course Modules
Location-based marketing: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Pricing location-based marketing on value rather than cost
- Set the discount authority for location-based marketing and require justification.
- Verify six months later that changes to location-based marketing have held.
- Define the handover point between marketing and sales in location-based marketing.
- Assign responsibility for keeping documentation of location-based marketing current.
Session 2The claim about location-based marketing competitors cannot copy
- Set out the decisions in location-based marketing that require sign-off and by whom.
- Document the sales process for location-based marketing so a new joiner can follow it.
- Agree the attribution model for location-based marketing and state its known limits.
- Benchmark the organisation's location-based marketing against comparable operations.
Location-based marketing: channels, content and creative
2 sessions · 8 pointsSession 1Reviewing location-based marketing when nothing has gone wrong
- Define acceptance criteria for location-based marketing in advance.
- Estimate the resource location-based marketing requires to run as designed.
- Script the three most common objections in location-based marketing and the responses.
- Describe the buyer for location-based marketing specifically enough to name who is excluded.
Session 2Testing the message on location-based marketing before spending
- Identify the data already collected that bears on location-based marketing.
- Set objectives for location-based marketing in revenue terms with a timeframe.
- Set out how exceptions to location-based marketing are requested and approved.
- Write the positioning claim for location-based marketing and test whether a competitor could say it too.
Location-based marketing: pricing, value and discount control
2 sessions · 8 pointsSession 1Measuring location-based marketing when attribution is imperfect
- Measure lifetime value from location-based marketing, not just first purchase.
- Confirm that those complying with location-based marketing understand why it exists.
- Check that location-based marketing still works when volumes rise unexpectedly.
- Establish who is informed, consulted and accountable in location-based marketing.
Session 2Closing out location-based marketing and capturing what was learned
- Define the trigger that would require location-based marketing to be redesigned.
- Review whether short-term tactics on location-based marketing are damaging the brand.
- Anticipate the objections location-based marketing will raise and prepare the answers.
- Agree the indicators that will show whether location-based marketing is improving.
Location-based marketing: audience definition and segmentation
2 sessions · 8 pointsSession 1Qualifying out of location-based marketing early and without guilt
- Design the retention action triggered when a customer of location-based marketing goes quiet.
- Test creative for location-based marketing at small scale before full commitment.
- Define qualification criteria that disqualify quickly in location-based marketing.
- Map the decision journey for location-based marketing and mark where the choice is actually made.
Session 2The cost of location-based marketing and how to present it
- Build the report on location-based marketing that answers whether to spend more or less.
- Rank the weaknesses in location-based marketing by consequence rather than by ease of fixing.
- Choose the next segment for location-based marketing and state why it is next.
- Collect evidence on the present handling of location-based marketing before proposing changes.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.