Design a practical operating method for marketing chatbots that fits the organisation's size and maturity.
Building Intelligent Chatbots for Marketing Customer Service
A practical programme in marketing chatbots for professionals who are accountable for results, not just awareness.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Activity in marketing chatbots is easy to generate and easy to mistake for progress. Discounting solves a problem in this part of marketing and commercial practice today and creates a larger one next quarter. Improvement in this aspect of marketing and commercial practice stalls when it depends on one capable individual rather than a defined method. The programme converts marketing chatbots from an area of general awareness into a set of repeatable practices. Participants gain a clear basis for measuring what the practice within marketing and commercial practice has actually achieved. Sessions alternate between guided analysis of this area of marketing and commercial practice and supervised application. The professional literature on marketing chatbots converges on a small set of controls that reliably work. The content is relevant to those who own the wider marketing and commercial practice agenda and to those who are held accountable for its results. The closing exercise tests whether the participant's plan for this aspect of marketing and commercial practice survives a hostile question.
Expected Learning Outcomes
Build the sales process for marketing chatbots so it is repeatable across the team.
Design the qualification criteria that stop effort being wasted in marketing chatbots.
Anticipate the objections that marketing chatbots will attract internally and answer them in advance.
Test creative and messaging on marketing chatbots before committing budget.
Choose channels for marketing chatbots on evidence of where the audience decides.
Establish escalation routes for marketing chatbots that work outside normal hours.
Who Should Attend
Public sector officials applying marketing chatbots within a regulated framework.
Agency and consultancy staff supporting clients on marketing chatbots.
Sales managers leading teams that deliver marketing chatbots.
Business development managers pursuing opportunities in marketing chatbots.
Officers preparing reports on marketing chatbots for boards or oversight committees.
Marketing managers responsible for marketing chatbots.
Course Modules
Marketing chatbots: objection handling and negotiation
2 sessions · 8 pointsSession 1Testing the message on marketing chatbots before spending
- Verify six months later that changes to marketing chatbots have held.
- Set the discount authority for marketing chatbots and require justification.
- Test the procedure for marketing chatbots against a realistic scenario.
- Write the positioning claim for marketing chatbots and test whether a competitor could say it too.
Session 2Measuring marketing chatbots when attribution is imperfect
- Rehearse the briefing on marketing chatbots that would follow an incident.
- Design the retention action triggered when a customer of marketing chatbots goes quiet.
- Describe the buyer for marketing chatbots specifically enough to name who is excluded.
- Build the internal briefing that explains marketing chatbots to those affected.
Marketing chatbots: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Building the method for marketing chatbots step by step
- Structure pricing for marketing chatbots against perceived value.
- Choose the next segment for marketing chatbots and state why it is next.
- Collect evidence on the present handling of marketing chatbots before proposing changes.
- Set objectives for marketing chatbots in revenue terms with a timeframe.
Session 2Handling the objection to marketing chatbots that ends most conversations
- Select channels for marketing chatbots based on evidence, then cut the rest.
- Review whether marketing chatbots is aligned with the objectives of the commercial team.
- Define qualification criteria that disqualify quickly in marketing chatbots.
- Build the report on marketing chatbots that answers whether to spend more or less.
Marketing chatbots: positioning and the honest claim
2 sessions · 8 pointsSession 1The cost of marketing chatbots and how to present it
- Map the decision journey for marketing chatbots and mark where the choice is actually made.
- Agree the attribution model for marketing chatbots and state its known limits.
- Compare the cost of marketing chatbots with the cost of its absence.
- Set escalation thresholds for marketing chatbots that work out of hours.
Session 2The paperwork for marketing chatbots that is actually needed
- Assign responsibility for keeping documentation of marketing chatbots current.
- Arrange the handover of marketing chatbots so capability survives staff changes.
- Confirm that those complying with marketing chatbots understand why it exists.
- Review whether short-term tactics on marketing chatbots are damaging the brand.
Marketing chatbots: the customer journey and decision points
2 sessions · 8 pointsSession 1The handover between marketing and sales in marketing chatbots
- Document the sales process for marketing chatbots so a new joiner can follow it.
- Plan the sequence in which improvements to marketing chatbots will be introduced.
- Record what was learned when marketing chatbots did not go as planned.
- Compare cost of acquisition against value in marketing chatbots.
Session 2Defining the audience for marketing chatbots narrowly enough to matter
- Remove steps in marketing chatbots that add effort without adding assurance.
- Confirm that contractual obligations around marketing chatbots are understood.
- Script the three most common objections in marketing chatbots and the responses.
- Set out how exceptions to marketing chatbots are requested and approved.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.