Design the crisis response plan for integrated public relations strategy with named roles and pre-agreed authority.
Building Integrated Public Relations Strategies for Organisations
Develop the judgement and the documentation needed to run integrated public relations strategy properly.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about integrated public relations strategy tends to become the reference version. Reputation built over years is re-assessed publicly within hours when relations strategy is mishandled. The most reliable predictor of sound this part of communications and media practice is whether anyone reviews it when nothing has gone wrong. Discussion is anchored to worked examples of integrated public relations strategy rather than to abstract argument. Buying a tool rarely fixes the wider communications and media practice agenda; the underlying capability has to be built internally first. The programme builds the judgement to know which parts of relations strategy to standardise and which to leave flexible. The level assumes working familiarity with the communications function but no prior formal training in integrated public relations strategy. It treats relations strategy as an operating discipline and equips participants to run it as one. Participants leave with a first-ninety-days plan for this strand of communications and media practice rather than a set of notes.
Expected Learning Outcomes
Assess the current state of relations strategy against a structured set of criteria rather than impressions.
Build relationships with media covering integrated public relations strategy before you need them.
Protect the personal reputation of leaders associated with relations strategy.
Structure records of integrated public relations strategy so that they answer the questions an auditor will actually ask.
Recognise early indicators that relations strategy is drifting away from its intended design.
Measure the effect of communication on integrated public relations strategy beyond volume of coverage.
Who Should Attend
Staff seconded into improvement work on integrated public relations strategy.
Journalists and editors working on stories involving relations strategy.
Government relations and public affairs officers covering integrated public relations strategy.
Managers with direct responsibility for relations strategy within the communications function.
Content producers creating material about integrated public relations strategy.
Digital and social media managers handling relations strategy online.
Course Modules
Integrated public relations strategy: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Correcting a false story about integrated public relations strategy without amplifying it
- Write the three key messages on integrated public relations strategy and test them against hard questions.
- Plan the sequence in which improvements to relations strategy will be introduced.
- Test the procedure for integrated public relations strategy against a realistic scenario.
- Prepare the response for the most likely failure in relations strategy.
Session 2Where relations strategy typically breaks, and why
- Prepare the holding statement for integrated public relations strategy in advance.
- Archive every statement issued on relations strategy with date and approver.
- Decide in advance when to correct misinformation about integrated public relations strategy and when not to.
- Agree who signs off statements on relations strategy outside working hours.
Relations strategy: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Measuring communication on relations strategy beyond clippings
- Identify single points of dependency in integrated public relations strategy and reduce them.
- Name the crisis roles for relations strategy and confirm authority to speak.
- Localise messaging on integrated public relations strategy without fragmenting it.
- Build the internal briefing that explains relations strategy to those affected.
Session 2Writing on relations strategy so a journalist can publish it
- Identify the journalists who actually cover integrated public relations strategy and what they need.
- Distinguish symptoms from causes when relations strategy underperforms.
- Confirm that contractual obligations around integrated public relations strategy are understood.
- Write down the assumptions underpinning the approach to relations strategy.
Relations strategy: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Monitoring relations strategy in time to act
- Rehearse the hostile interview on integrated public relations strategy with a real challenger.
- Define what success in communicating relations strategy looks like, numerically.
- Prepare the acknowledgement for integrated public relations strategy that does not evade responsibility.
- Record what was learned when relations strategy did not go as planned.
Session 2Who decides what during a crisis involving integrated public relations strategy
- Reduce the variation in how integrated public relations strategy is carried out between teams.
- Decide what will be stopped to create capacity for relations strategy.
- Set out the decisions in integrated public relations strategy that require sign-off and by whom.
- Check that records of relations strategy answer the questions likely to be asked.
Relations strategy: internal audiences and sequencing
2 sessions · 8 pointsSession 1What has to be agreed before work on relations strategy starts
- Check that integrated public relations strategy still works when volumes rise unexpectedly.
- Configure monitoring that flags coverage of relations strategy within the hour.
- Identify the data already collected that bears on integrated public relations strategy.
- Set the response time target for enquiries about relations strategy.
Session 2Building the method for relations strategy step by step
- Agree what will be standardised in integrated public relations strategy and what will not.
- Sequence internal notification about relations strategy ahead of external release.
- Draft materials on integrated public relations strategy that need no rewriting to be published.
- Debrief after each significant episode involving relations strategy.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.