Health and Pharmaceutical Administration

Building Health Marketing Strategies for Hospitals

Practical training in hospital marketing strategy, grounded in real cases and applied to your own operation.

  • 5training days
  • 4modules
  • 8sessions
  • 32topics
View packages and pricesCourse outline
Building Health Marketing Strategies for Hospitals
5days

About the programme

Course Overview

The data supporting hospital marketing strategy is usually present but rarely assembled into a decision. Clinical staff will work around a process for the health and pharmaceutical services capability that obstructs care, and they will be right to. Applied research in health and pharmaceutical services consistently shows that early structure around this area of health and pharmaceutical services reduces downstream rework. Participants finish able to explain hospital marketing strategy to a non-specialist audience without losing precision. The material serves both public bodies and commercial organisations dealing with this part of health and pharmaceutical services. What blocks progress on the health and pharmaceutical services discipline is usually unclear ownership rather than unclear intent. Participants apply hospital marketing strategy to their own clinical service throughout, so the output is directly usable. The programme converts this aspect of health and pharmaceutical services from an area of general awareness into a set of repeatable practices. The programme ends where implementation begins, with this area of health and pharmaceutical services broken into steps someone can start on Monday.

Expected Learning Outcomes

  • Assign clear ownership for each element of hospital marketing strategy across the functions involved.

  • Design escalation for clinical deterioration detected through hospital marketing strategy.

  • Prepare the documented evidence accreditation assessors expect on hospital marketing strategy.

  • Translate policy on hospital marketing strategy into procedures that hold up under day-to-day pressure.

  • Set the minimum documentation for hospital marketing strategy that is genuinely necessary, and stop there.

  • Plan staffing and rota cover appropriate to demand in hospital marketing strategy.

  • Design a process for hospital marketing strategy that clinical staff can follow without obstructing care.

Who Should Attend

  • Managers in small and medium organisations who own hospital marketing strategy alongside other duties.

  • Health information and records staff supporting hospital marketing strategy.

  • Anyone whose accountability for hospital marketing strategy exceeds their current formal training in it.

  • Nursing managers and clinical supervisors delivering hospital marketing strategy.

  • Regulatory affairs specialists handling hospital marketing strategy.

  • Hospital and health facility managers accountable for hospital marketing strategy.

Course Modules

Open any module to see its sessions and topics.

01

Hospital marketing strategy: medication and treatment safety

2 sessions · 8 points

Session 1Investigating an adverse event involving hospital marketing strategy

  • Verify cold chain and storage conditions for materials used in hospital marketing strategy.
  • Audit hospital marketing strategy by observing practice, not by reading policy.
  • Build medication safety checks into hospital marketing strategy at the point of highest risk.
  • Write down the assumptions underpinning the approach to hospital marketing strategy.

Session 2What to measure in hospital marketing strategy and what to ignore

  • Match staffing levels on hospital marketing strategy to measured demand across the week.
  • Benchmark the organisation's hospital marketing strategy against comparable operations.
  • Apply structured root cause analysis to the last adverse event involving hospital marketing strategy.
  • Measure patient experience of hospital marketing strategy and feed it back to the team.
02

Hospital marketing strategy: staffing, capacity and demand

2 sessions · 8 points

Session 1Keeping hospital marketing strategy alive after the initial push

  • Set out the decisions in hospital marketing strategy that require sign-off and by whom.
  • Build the internal briefing that explains hospital marketing strategy to those affected.
  • Distinguish symptoms from causes when hospital marketing strategy underperforms.
  • Close the loop: confirm changes to hospital marketing strategy improved the indicator they targeted.

Session 2Auditing hospital marketing strategy at the bedside, not in the binder

  • Confirm competence and continuing development for staff delivering hospital marketing strategy.
  • Establish who is informed, consulted and accountable in hospital marketing strategy.
  • Set out how exceptions to hospital marketing strategy are requested and approved.
  • Record the rationale for each significant choice made about hospital marketing strategy.
03

Hospital marketing strategy: cost, efficiency and sustainability of the service

2 sessions · 8 points

Session 1Infection risk created by hospital marketing strategy

  • Agree the indicators that will show whether hospital marketing strategy is improving.
  • Cost hospital marketing strategy per episode and identify avoidable waste.
  • Agree the smallest change to hospital marketing strategy that would be visibly useful.
  • Confirm that reporting on hospital marketing strategy reaches the people who can act.

Session 2The evidence assessors will ask for on hospital marketing strategy

  • Select quality indicators for hospital marketing strategy that measure outcome rather than activity.
  • Remove steps in hospital marketing strategy that add effort without adding assurance.
  • Define the trigger that would require hospital marketing strategy to be redesigned.
  • Confirm the incident reporting route for hospital marketing strategy is quick and non-punitive.
04

Hospital marketing strategy: incident reporting, investigation and learning

2 sessions · 8 points

Session 1Escalation and decision rights in hospital marketing strategy

  • Record what was learned when hospital marketing strategy did not go as planned.
  • Assemble the accreditation evidence pack for hospital marketing strategy.
  • Close out actions on hospital marketing strategy rather than leaving them open indefinitely.
  • Anticipate the objections hospital marketing strategy will raise and prepare the answers.

Session 2Matching staffing on hospital marketing strategy to real demand

  • Confirm licensing and regulatory requirements applying to hospital marketing strategy are met.
  • Reduce unwarranted variation in hospital marketing strategy between shifts and sites.
  • Check that consent processes within hospital marketing strategy are genuinely informed.
  • Plan continuity of hospital marketing strategy during surge and outbreak conditions.

Choose the package that suits you

Silver Package

At least 3 people

USD1,250
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Gold Package

At least 3 people

USD1,850
  • 5-night stay in a 5-star hotel
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Complete your registration

We will contact you within one business day to confirm.

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