Recognise early indicators that political communication strategy is drifting away from its intended design.
Building Effective Political Communication Strategies with the Public
A working programme in political communication strategy for managers who have to deliver with existing resources.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about political communication strategy from the news unless you reach them first. Credibility in this aspect of communications and media practice is spent quickly and rebuilt slowly. Participants take away a working set of documents supporting this strand of communications and media practice, ready to be adapted internally. Mature organisations treat political communication strategy as a standing capability rather than a project that finishes. The content is relevant to those who own this aspect of communications and media practice and to those who are held accountable for its results. Content is organised around the decisions practitioners actually face in the communications and media practice discipline, not around theory headings. Plans for political communication strategy often fail at the handover point between functions. Sessions alternate between guided analysis of this aspect of communications and media practice and supervised application. The closing exercise tests whether the participant's plan for the practice within communications and media practice survives a hostile question.
Expected Learning Outcomes
Correct misinformation about political communication strategy without amplifying it.
Manage communication with regulators and officials about political communication strategy.
Build community and stakeholder engagement around political communication strategy.
Align political communication strategy with the wider objectives of the communications function rather than optimising it in isolation.
Identify the failure points in political communication strategy most likely to cause loss, and control them first.
Monitor sentiment and coverage relating to political communication strategy in useful time.
Who Should Attend
Managers of multi-site operations seeking consistency in political communication strategy.
Journalists and editors working on stories involving political communication strategy.
Risk managers assessing the exposure created by political communication strategy.
Public relations and communications managers responsible for political communication strategy.
Content producers creating material about political communication strategy.
Crisis management team members with a role in political communication strategy.
Course Modules
Political communication strategy: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Answering the hostile question about political communication strategy
- Close out actions on political communication strategy rather than leaving them open indefinitely.
- Plan the recovery sequence after a reputational event involving political communication strategy.
- Debrief after each significant episode involving political communication strategy.
- Decide in advance when to correct misinformation about political communication strategy and when not to.
Session 2Coordinating political communication strategy across markets and languages
- Draft materials on political communication strategy that need no rewriting to be published.
- Confirm that contractual obligations around political communication strategy are understood.
- Prepare the acknowledgement for political communication strategy that does not evade responsibility.
- Map the handovers in political communication strategy between functions and secure them.
Political communication strategy: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Building media relationships on political communication strategy before you need them
- Build a stakeholder map for political communication strategy and the message each needs.
- Draft the minimum viable communications plan for political communication strategy.
- Identify the journalists who actually cover political communication strategy and what they need.
- Sequence internal notification about political communication strategy ahead of external release.
Session 2Making political communication strategy work when resources are constrained
- Prepare the response for the most likely failure in political communication strategy.
- Localise messaging on political communication strategy without fragmenting it.
- Define acceptance criteria for political communication strategy in advance.
- Build the internal briefing that explains political communication strategy to those affected.
Political communication strategy: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Who answers for political communication strategy, and to whom
- Archive every statement issued on political communication strategy with date and approver.
- Prepare the holding statement for political communication strategy in advance.
- Plan the sequence in which improvements to political communication strategy will be introduced.
- Rehearse the hostile interview on political communication strategy with a real challenger.
Session 2The decisions in political communication strategy that cannot be delegated
- Agree the indicators that will show whether political communication strategy is improving.
- Remove steps in political communication strategy that add effort without adding assurance.
- Define what success in communicating political communication strategy looks like, numerically.
- Assign responsibility for keeping documentation of political communication strategy current.
Political communication strategy: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Who decides what during a crisis involving political communication strategy
- Write the three key messages on political communication strategy and test them against hard questions.
- Name the crisis roles for political communication strategy and confirm authority to speak.
- Prepare the summary of political communication strategy that senior management will read.
- Identify where judgement in political communication strategy is legitimate and where it is not.
Session 2Writing on political communication strategy so a journalist can publish it
- Rank the weaknesses in political communication strategy by consequence rather than by ease of fixing.
- Confirm that those complying with political communication strategy understand why it exists.
- Verify six months later that changes to political communication strategy have held.
- Set the response time target for enquiries about political communication strategy.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.