Build the positioning for media relations strategy around a claim competitors cannot honestly make.
Building Effective Media Relations Strategies
A concise, decision-focused programme covering media relations strategy end to end.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Discounting solves a problem in media relations strategy today and creates a larger one next quarter. A message about this strand of marketing and commercial practice that tries to reach everyone reaches nobody. It is pitched for practitioners with responsibility for the marketing and commercial practice capability, not for observers of it. They gain the ability to sequence improvements to media relations strategy in an order their organisation can absorb. Teams frequently over-invest in documenting this strand of marketing and commercial practice and under-invest in testing it. Each session closes with a decision the participant must justify about the marketing and commercial practice capability in their own setting. The programme takes participants through media relations strategy end to end, from framing the problem to closing it out. Comparative studies of this area of marketing and commercial practice across sectors find the same handful of failure points recurring. The programme closes with an action plan for the practice within marketing and commercial practice that each participant writes for their own organisation.
Expected Learning Outcomes
Translate policy on media relations strategy into procedures that hold up under day-to-day pressure.
Recognise early indicators that media relations strategy is drifting away from its intended design.
Test creative and messaging on media relations strategy before committing budget.
Set measurable objectives for media relations strategy tied to revenue rather than reach.
Plan expansion of media relations strategy into new segments or markets deliberately.
Reduce avoidable variation in how media relations strategy is carried out across teams.
Who Should Attend
Retail and channel managers executing media relations strategy in the field.
Operations staff who encounter the consequences of media relations strategy directly.
Sales managers leading teams that deliver media relations strategy.
Compliance and governance staff whose remit includes media relations strategy.
Business development managers pursuing opportunities in media relations strategy.
Product managers whose proposition depends on media relations strategy.
Course Modules
Media relations strategy: positioning and the honest claim
2 sessions · 8 pointsSession 1The claim about media relations strategy competitors cannot copy
- Structure pricing for media relations strategy against perceived value.
- Assign responsibility for keeping documentation of media relations strategy current.
- Describe the buyer for media relations strategy specifically enough to name who is excluded.
- Agree the attribution model for media relations strategy and state its known limits.
Session 2Choosing channels for media relations strategy on evidence
- Agree what will be standardised in media relations strategy and what will not.
- Rehearse the briefing on media relations strategy that would follow an incident.
- Test creative for media relations strategy at small scale before full commitment.
- Establish what evidence demonstrates media relations strategy is under control.
Media relations strategy: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Reading the current state of media relations strategy honestly
- Measure lifetime value from media relations strategy, not just first purchase.
- Set the discount authority for media relations strategy and require justification.
- Identify single points of dependency in media relations strategy and reduce them.
- Arrange the handover of media relations strategy so capability survives staff changes.
Session 2The hard cases in media relations strategy and how to reason about them
- Map the decision journey for media relations strategy and mark where the choice is actually made.
- Select channels for media relations strategy based on evidence, then cut the rest.
- Draft the minimum viable go-to-market plan for media relations strategy.
- Build the content that answers the buyer's real question about media relations strategy.
Media relations strategy: the customer journey and decision points
2 sessions · 8 pointsSession 1Testing the message on media relations strategy before spending
- Prepare the response for the most likely failure in media relations strategy.
- Prepare the summary of media relations strategy that senior management will read.
- Check that media relations strategy still works when volumes rise unexpectedly.
- Verify six months later that changes to media relations strategy have held.
Session 2The handover between marketing and sales in media relations strategy
- Design the retention action triggered when a customer of media relations strategy goes quiet.
- Define the handover point between marketing and sales in media relations strategy.
- Name a single owner for each element of media relations strategy.
- Compare cost of acquisition against value in media relations strategy.
Media relations strategy: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Qualifying out of media relations strategy early and without guilt
- Script the three most common objections in media relations strategy and the responses.
- Define qualification criteria that disqualify quickly in media relations strategy.
- Establish who is informed, consulted and accountable in media relations strategy.
- Build the report on media relations strategy that answers whether to spend more or less.
Session 2Making media relations strategy work when resources are constrained
- Set out how exceptions to media relations strategy are requested and approved.
- Review whether short-term tactics on media relations strategy are damaging the brand.
- Agree the indicators that will show whether media relations strategy is improving.
- Confirm that contractual obligations around media relations strategy are understood.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.