Reduce avoidable variation in how public health communication is carried out across teams.
Building Effective Health Communication Strategies with the General Public
Develop the judgement and the documentation needed to run public health communication properly.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about public health communication tends to become the reference version. Silence during a crisis involving this aspect of communications and media practice is itself a statement. Comparative studies of the practice within communications and media practice across sectors find the same handful of failure points recurring. It is designed for mixed groups, so that public health communication is examined from more than one functional angle. The course sets out a working method for this part of communications and media practice that participants can apply the week they return. Sessions alternate between guided analysis of the communications and media practice capability and supervised application. Improvement in public health communication stalls when it depends on one capable individual rather than a defined method. They gain the ability to sequence improvements to the wider communications and media practice agenda in an order their organisation can absorb. Participants leave with a first-ninety-days plan for this area of communications and media practice rather than a set of notes.
Expected Learning Outcomes
Correct misinformation about public health communication without amplifying it.
Protect the personal reputation of leaders associated with public health communication.
Prepare the apology or acknowledgement for public health communication that is credible.
Recognise early indicators that public health communication is drifting away from its intended design.
Align communication on public health communication with legal and regulatory constraints.
Align public health communication with the wider objectives of the communications function rather than optimising it in isolation.
Who Should Attend
Agency and consultancy advisers supporting clients on public health communication.
Technical staff being prepared for supervisory responsibility over public health communication.
Content producers creating material about public health communication.
Managers of multi-site operations seeking consistency in public health communication.
Public relations and communications managers responsible for public health communication.
Government relations and public affairs officers covering public health communication.
Course Modules
Public health communication: misinformation, correction and restraint
2 sessions · 8 pointsSession 1What to measure in public health communication and what to ignore
- Distinguish symptoms from causes when public health communication underperforms.
- Write the three key messages on public health communication and test them against hard questions.
- Decide what will be stopped to create capacity for public health communication.
- Establish what evidence demonstrates public health communication is under control.
Session 2Coordinating public health communication across markets and languages
- Agree who signs off statements on public health communication outside working hours.
- Archive every statement issued on public health communication with date and approver.
- Prepare the acknowledgement for public health communication that does not evade responsibility.
- Debrief after each significant episode involving public health communication.
Public health communication: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1The cost of public health communication and how to present it
- Remove steps in public health communication that add effort without adding assurance.
- Define what success in communicating public health communication looks like, numerically.
- Define the trigger that would require public health communication to be redesigned.
- Draft materials on public health communication that need no rewriting to be published.
Session 2Rebuilding trust after public health communication
- Identify the data already collected that bears on public health communication.
- Name the crisis roles for public health communication and confirm authority to speak.
- Prepare the summary of public health communication that senior management will read.
- Name a single owner for each element of public health communication.
Public health communication: media relations and the working journalist
2 sessions · 8 pointsSession 1Answering the hostile question about public health communication
- Verify six months later that changes to public health communication have held.
- Agree what will be standardised in public health communication and what will not.
- Identify where judgement in public health communication is legitimate and where it is not.
- Confirm that reporting on public health communication reaches the people who can act.
Session 2Building media relationships on public health communication before you need them
- Review whether coverage of public health communication changed anything that matters.
- Rehearse the hostile interview on public health communication with a real challenger.
- Check that public health communication still works when volumes rise unexpectedly.
- Prepare the holding statement for public health communication in advance.
Public health communication: materials a journalist can actually use
2 sessions · 8 pointsSession 1Apologising for public health communication credibly
- Identify the journalists who actually cover public health communication and what they need.
- Build the competence framework that supports public health communication.
- Sequence internal notification about public health communication ahead of external release.
- Set the response time target for enquiries about public health communication.
Session 2Testing public health communication before relying on it
- Anticipate the objections public health communication will raise and prepare the answers.
- Localise messaging on public health communication without fragmenting it.
- Rank the weaknesses in public health communication by consequence rather than by ease of fixing.
- Check communication on public health communication against legal and regulatory constraint.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.