Silence during a crisis involving investor and analyst communication is itself a statement. Reputation built over years is re-assessed publicly within hours when analyst communication is mishandled. Participants develop a defensible line of reasoning for the choices they make about this aspect of communications and media practice. What blocks progress on investor and analyst communication is usually unclear ownership rather than unclear intent. The programme works equally well for those formalising the wider communications and media practice agenda for the first time and those improving an existing approach. Sessions alternate between guided analysis of analyst communication and supervised application. Post-incident reviews keep identifying weaknesses in investor and analyst communication that were visible long before the incident. The course sets out a working method for analyst communication that participants can apply the week they return. Participants finish with a short, specific brief on this area of communications and media practice ready to put in front of a decision maker.
Expected Learning Outcomes
✓
Assess the current state of investor and analyst communication against a structured set of criteria rather than impressions.
✓
Apply a repeatable review cycle to analyst communication and act on what it produces.
✓
Build relationships with media covering investor and analyst communication before you need them.
✓
Protect the personal reputation of leaders associated with analyst communication.
✓
Correct misinformation about investor and analyst communication without amplifying it.
✓
Align communication on analyst communication with legal and regulatory constraints.
✓
Distinguish the parts of investor and analyst communication that must be standardised from those that require judgement.
Who Should Attend
✓
Marketing staff coordinating with communications on investor and analyst communication.
✓
Community relations staff engaging stakeholders about analyst communication.
✓
Public relations and communications managers responsible for investor and analyst communication.
✓
Officers preparing reports on analyst communication for boards or oversight committees.
✓
Digital and social media managers handling investor and analyst communication online.
✓
Business partners who must understand analyst communication well enough to challenge it.
Course Modules
Open any module to see its sessions and topics.
01
Investor and analyst communication: crisis preparation, roles and authority
2 sessions · 8 points
Session 1Apologising for investor and analyst communication credibly
Test the procedure for investor and analyst communication against a realistic scenario.
Remove steps in analyst communication that add effort without adding assurance.
Plan the recovery sequence after a reputational event involving investor and analyst communication.
Decide in advance when to correct misinformation about analyst communication and when not to.
Session 2Writing on analyst communication so a journalist can publish it
Build a stakeholder map for investor and analyst communication and the message each needs.
Name the crisis roles for analyst communication and confirm authority to speak.
Check communication on investor and analyst communication against legal and regulatory constraint.
Configure monitoring that flags coverage of analyst communication within the hour.
