Select indicators that show whether government communication strategy is improving, and reject those that only look useful.
Building Effective Communication Strategies with Government Bodies
Develop the judgement and the documentation needed to run government communication strategy properly.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering government communication strategy are working to a deadline you do not control. Credibility in the communications and media practice capability is spent quickly and rebuilt slowly. Plans for this strand of communications and media practice often fail at the handover point between functions. It concentrates on the parts of government communication strategy that determine outcomes and treats the rest proportionately. The method assumes participants will be challenged on their handling of the practice within communications and media practice and prepares them for it. The professional literature on this area of communications and media practice converges on a small set of controls that reliably work. It is written for people who have to make government communication strategy work with the resources they already have. The programme builds the judgement to know which parts of the communications and media practice capability to standardise and which to leave flexible. Participants leave with a plan for this area of communications and media practice sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Plan the handover of government communication strategy so that capability is not lost when key staff move on.
Prepare the apology or acknowledgement for government communication strategy that is credible.
Build relationships with media covering government communication strategy before you need them.
Document decisions about government communication strategy in a form that remains useful after the people change.
Build the archive and record of communication on government communication strategy.
Write materials on government communication strategy that a journalist can use without rewriting.
Who Should Attend
Procurement and contracting staff whose agreements set obligations around government communication strategy.
Journalists and editors working on stories involving government communication strategy.
Consultants and advisers supporting clients on government communication strategy.
Public relations and communications managers responsible for government communication strategy.
Internal communications staff explaining government communication strategy to employees.
Crisis management team members with a role in government communication strategy.
Course Modules
Government communication strategy: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Rebuilding trust after government communication strategy
- Review whether government communication strategy is aligned with the objectives of the communications function.
- Name a single owner for each element of government communication strategy.
- Identify where judgement in government communication strategy is legitimate and where it is not.
- Build a stakeholder map for government communication strategy and the message each needs.
Session 2Testing government communication strategy before relying on it
- Sequence internal notification about government communication strategy ahead of external release.
- Agree who signs off statements on government communication strategy outside working hours.
- Prepare the response for the most likely failure in government communication strategy.
- Check that records of government communication strategy answer the questions likely to be asked.
Government communication strategy: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Telling staff about government communication strategy before the press does
- Debrief after each significant episode involving government communication strategy.
- Prepare the holding statement for government communication strategy in advance.
- Rehearse the hostile interview on government communication strategy with a real challenger.
- Set the response time target for enquiries about government communication strategy.
Session 2Reviewing government communication strategy when nothing has gone wrong
- Confirm that those complying with government communication strategy understand why it exists.
- Estimate the resource government communication strategy requires to run as designed.
- Establish the boundary of government communication strategy and record what sits outside it.
- Arrange the handover of government communication strategy so capability survives staff changes.
Government communication strategy: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Who answers for government communication strategy, and to whom
- Draft materials on government communication strategy that need no rewriting to be published.
- Plan the recovery sequence after a reputational event involving government communication strategy.
- Name the crisis roles for government communication strategy and confirm authority to speak.
- Build the competence framework that supports government communication strategy.
Session 2Monitoring government communication strategy in time to act
- Review whether coverage of government communication strategy changed anything that matters.
- Identify the journalists who actually cover government communication strategy and what they need.
- Decide in advance when to correct misinformation about government communication strategy and when not to.
- Define what success in communicating government communication strategy looks like, numerically.
Government communication strategy: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Answering the hostile question about government communication strategy
- Localise messaging on government communication strategy without fragmenting it.
- Rank the weaknesses in government communication strategy by consequence rather than by ease of fixing.
- Write the three key messages on government communication strategy and test them against hard questions.
- Confirm that contractual obligations around government communication strategy are understood.
Session 2Who decides what during a crisis involving government communication strategy
- Build the internal briefing that explains government communication strategy to those affected.
- Prepare the summary of government communication strategy that senior management will read.
- Check that government communication strategy still works when volumes rise unexpectedly.
- Agree the indicators that will show whether government communication strategy is improving.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.