Choose channels for affiliate marketing programmes on evidence of where the audience decides.
Building Effective and Profitable Affiliate Marketing Programmes
Practical training in affiliate marketing programmes, grounded in real cases and applied to your own operation.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in affiliate marketing programmes trace back to an audience defined too broadly. A message about the wider marketing and commercial practice agenda that tries to reach everyone reaches nobody. Field experience suggests that the barrier to better the marketing and commercial practice discipline is rarely technical. Every module pairs a short input on affiliate marketing programmes with structured practice on the participant's own material. The course sets out a working method for this aspect of marketing and commercial practice that participants can apply the week they return. The version of the wider marketing and commercial practice agenda described in the manual and the version practised on the floor tend to diverge over time. The programme suits teams tackling affiliate marketing programmes together as readily as individuals attending alone. They acquire practical criteria for judging when this strand of marketing and commercial practice is working and when it is only appearing to. Participants leave with a plan for the marketing and commercial practice discipline sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Prepare a short, evidence-based briefing on affiliate marketing programmes for senior management.
Define the audience for affiliate marketing programmes precisely enough to exclude people.
Identify the failure points in affiliate marketing programmes most likely to cause loss, and control them first.
Set a realistic target state for affiliate marketing programmes and a defensible route to it.
Plan expansion of affiliate marketing programmes into new segments or markets deliberately.
Measure customer lifetime value arising from affiliate marketing programmes, not first-order revenue.
Who Should Attend
Commercial analysts measuring performance of affiliate marketing programmes.
Agency and consultancy staff supporting clients on affiliate marketing programmes.
Digital marketing specialists executing affiliate marketing programmes.
Those responsible for briefing external stakeholders on affiliate marketing programmes.
Analysts producing the data on which decisions about affiliate marketing programmes rest.
Retail and channel managers executing affiliate marketing programmes in the field.
Course Modules
Affiliate marketing programmes: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Closing out affiliate marketing programmes and capturing what was learned
- Define the handover point between marketing and sales in affiliate marketing programmes.
- Define qualification criteria that disqualify quickly in affiliate marketing programmes.
- Collect evidence on the present handling of affiliate marketing programmes before proposing changes.
- Agree the smallest change to affiliate marketing programmes that would be visibly useful.
Session 2Handling the objection to affiliate marketing programmes that ends most conversations
- Build the report on affiliate marketing programmes that answers whether to spend more or less.
- Agree the indicators that will show whether affiliate marketing programmes is improving.
- Write down the assumptions underpinning the approach to affiliate marketing programmes.
- Map the handovers in affiliate marketing programmes between functions and secure them.
Affiliate marketing programmes: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Testing the message on affiliate marketing programmes before spending
- Structure pricing for affiliate marketing programmes against perceived value.
- Record what was learned when affiliate marketing programmes did not go as planned.
- Agree the attribution model for affiliate marketing programmes and state its known limits.
- Map the decision journey for affiliate marketing programmes and mark where the choice is actually made.
Session 2The handover between marketing and sales in affiliate marketing programmes
- Set the discount authority for affiliate marketing programmes and require justification.
- Select channels for affiliate marketing programmes based on evidence, then cut the rest.
- Script the three most common objections in affiliate marketing programmes and the responses.
- Record the rationale for each significant choice made about affiliate marketing programmes.
Affiliate marketing programmes: positioning and the honest claim
2 sessions · 8 pointsSession 1What has to be agreed before work on affiliate marketing programmes starts
- Test creative for affiliate marketing programmes at small scale before full commitment.
- Set escalation thresholds for affiliate marketing programmes that work out of hours.
- Set out the decisions in affiliate marketing programmes that require sign-off and by whom.
- Compare cost of acquisition against value in affiliate marketing programmes.
Session 2The claim about affiliate marketing programmes competitors cannot copy
- Establish what evidence demonstrates affiliate marketing programmes is under control.
- Remove steps in affiliate marketing programmes that add effort without adding assurance.
- Benchmark the organisation's affiliate marketing programmes against comparable operations.
- Identify single points of dependency in affiliate marketing programmes and reduce them.
Affiliate marketing programmes: pricing, value and discount control
2 sessions · 8 pointsSession 1Escalation and decision rights in affiliate marketing programmes
- Review whether short-term tactics on affiliate marketing programmes are damaging the brand.
- Build the content that answers the buyer's real question about affiliate marketing programmes.
- Design the retention action triggered when a customer of affiliate marketing programmes goes quiet.
- Confirm that reporting on affiliate marketing programmes reaches the people who can act.
Session 2Protecting the brand while hitting targets on affiliate marketing programmes
- Document the sales process for affiliate marketing programmes so a new joiner can follow it.
- Prepare the response for the most likely failure in affiliate marketing programmes.
- Write the positioning claim for affiliate marketing programmes and test whether a competitor could say it too.
- Review whether affiliate marketing programmes is aligned with the objectives of the commercial team.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.