Compare the organisation's handling of digital campaign analytics with recognised practice, and close the material gaps.
Building Digital Marketing Campaign Analysis and Performance Measurement Systems
Move digital campaign analytics from general awareness to a repeatable, reviewable practice.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Security and delivery speed are traded against each other in digital campaign analytics whether or not anyone says so. The documentation for this aspect of technology and systems delivery is accurate only until the next release. Comparative studies of this part of technology and systems delivery across sectors find the same handful of failure points recurring. Participants gain a clear basis for measuring what digital campaign analytics has actually achieved. The course covers the wider technology and systems delivery agenda at the level of detail needed to act, and stops there. Progress on this part of technology and systems delivery is usually lost in the gap between approval and execution. It suits anyone whose decisions touch digital campaign analytics, in large organisations and small ones alike. The method assumes participants will be challenged on their handling of the technology and systems delivery capability and prepares them for it. It ends with a prioritised list of changes to the practice within technology and systems delivery that the participant is prepared to defend internally.
Expected Learning Outcomes
Design a practical operating method for digital campaign analytics that fits the organisation's size and maturity.
Manage change to digital campaign analytics so every release can be rolled back.
Define the availability, performance and recovery targets for digital campaign analytics.
Measure delivery and reliability of digital campaign analytics with indicators teams trust.
Establish monitoring and alerting on digital campaign analytics that reflects user experience.
Review contracts and agreements for the obligations they create around digital campaign analytics.
Who Should Attend
Information security specialists protecting digital campaign analytics.
Service desk and support leads handling incidents in digital campaign analytics.
Solution architects designing digital campaign analytics.
Procurement and contracting staff whose agreements set obligations around digital campaign analytics.
Business partners who must understand digital campaign analytics well enough to challenge it.
Software engineers and technical leads building digital campaign analytics.
Course Modules
Digital campaign analytics: security, identity and least privilege
2 sessions · 8 pointsSession 1Least privilege in digital campaign analytics without blocking the work
- Write down the assumptions underpinning the approach to digital campaign analytics.
- Record the technical debt in digital campaign analytics and schedule repayment.
- Test the failover for digital campaign analytics rather than assuming it works.
- Draft the minimum viable technical standard for digital campaign analytics.
Session 2Dependencies and supply chain risk in digital campaign analytics
- Confirm that reporting on digital campaign analytics reaches the people who can act.
- Set delivery and reliability indicators for digital campaign analytics the team trusts.
- Confirm the support model and escalation path for digital campaign analytics.
- Remove steps in digital campaign analytics that add effort without adding assurance.
Digital campaign analytics: backup, recovery and continuity
2 sessions · 8 pointsSession 1Building the method for digital campaign analytics step by step
- Set out the decisions in digital campaign analytics that require sign-off and by whom.
- Review logging on digital campaign analytics for coverage and retention.
- Confirm data retention and deletion rules applied within digital campaign analytics.
- Assign responsibility for keeping documentation of digital campaign analytics current.
Session 2The change to digital campaign analytics that caused the last outage
- State the availability and recovery objectives for digital campaign analytics as numbers.
- Measure current load on digital campaign analytics and project it forward twelve months.
- Configure alerting on digital campaign analytics that reflects what users experience.
- Define acceptance criteria for digital campaign analytics in advance.
Digital campaign analytics: architecture and designing for failure
2 sessions · 8 pointsSession 1Building lasting competence in digital campaign analytics
- Agree the indicators that will show whether digital campaign analytics is improving.
- Assess the exit route from any cloud or vendor dependency in digital campaign analytics.
- Define the trigger that would require digital campaign analytics to be redesigned.
- Agree what will be standardised in digital campaign analytics and what will not.
Session 2Setting availability and recovery targets for digital campaign analytics honestly
- Prepare the summary of digital campaign analytics that senior management will read.
- Apply change control to digital campaign analytics including emergency changes.
- Establish the boundary of digital campaign analytics and record what sits outside it.
- Define incident severity levels for digital campaign analytics and the response each triggers.
Digital campaign analytics: build, pipeline and release discipline
2 sessions · 8 pointsSession 1Escalation and decision rights in digital campaign analytics
- Plan the sequence in which improvements to digital campaign analytics will be introduced.
- Inventory third-party dependencies inside digital campaign analytics and their update status.
- Set escalation thresholds for digital campaign analytics that work out of hours.
- Review access rights on digital campaign analytics and remove what is no longer needed.
Session 2Retiring the legacy part of digital campaign analytics
- Rank the weaknesses in digital campaign analytics by consequence rather than by ease of fixing.
- Record the rationale for each significant choice made about digital campaign analytics.
- Run a load test on digital campaign analytics at expected peak plus a margin.
- Identify the single points of failure in digital campaign analytics.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.