Design the crisis response plan for digital journalism skills with named roles and pre-agreed authority.
Building Digital Journalism Skills for Modern News Platforms
A practical programme in digital journalism skills for professionals who are accountable for results, not just awareness.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering digital journalism skills are working to a deadline you do not control. Internal audiences learn about this part of communications and media practice from the news unless you reach them first. The outcome is a practitioner who can hold a position on the wider communications and media practice agenda and revise it on evidence. The programme takes participants through digital journalism skills end to end, from framing the problem to closing it out. Teams frequently over-invest in documenting this strand of communications and media practice and under-invest in testing it. The method assumes participants will be challenged on their handling of this part of communications and media practice and prepares them for it. Comparative studies of digital journalism skills across sectors find the same handful of failure points recurring. It suits anyone whose decisions touch the communications and media practice capability, in large organisations and small ones alike. The final module sets out how progress on the practice within communications and media practice will be evidenced six months later.
Expected Learning Outcomes
Plan the recovery arc after a reputational event involving digital journalism skills.
Build a concise communications plan for digital journalism skills that colleagues can follow without further explanation.
Distinguish the parts of digital journalism skills that must be standardised from those that require judgement.
Build community and stakeholder engagement around digital journalism skills.
Establish escalation routes for digital journalism skills that work outside normal hours.
Correct misinformation about digital journalism skills without amplifying it.
Who Should Attend
Government relations and public affairs officers covering digital journalism skills.
Project and programme managers whose delivery depends on digital journalism skills.
Training and development staff building internal capability in digital journalism skills.
Agency and consultancy advisers supporting clients on digital journalism skills.
Spokespeople and executives who speak publicly about digital journalism skills.
Content producers creating material about digital journalism skills.
Course Modules
Digital journalism skills: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Monitoring digital journalism skills in time to act
- Set the response time target for enquiries about digital journalism skills.
- Benchmark the organisation's digital journalism skills against comparable operations.
- Identify the journalists who actually cover digital journalism skills and what they need.
- Debrief after each significant episode involving digital journalism skills.
Session 2Answering the hostile question about digital journalism skills
- Record the rationale for each significant choice made about digital journalism skills.
- Confirm that those complying with digital journalism skills understand why it exists.
- Define acceptance criteria for digital journalism skills in advance.
- Arrange the handover of digital journalism skills so capability survives staff changes.
Digital journalism skills: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Making digital journalism skills work when resources are constrained
- Archive every statement issued on digital journalism skills with date and approver.
- Reduce the variation in how digital journalism skills is carried out between teams.
- Define the trigger that would require digital journalism skills to be redesigned.
- Decide in advance when to correct misinformation about digital journalism skills and when not to.
Session 2Coordinating digital journalism skills across markets and languages
- Map the handovers in digital journalism skills between functions and secure them.
- Write the three key messages on digital journalism skills and test them against hard questions.
- Define what success in communicating digital journalism skills looks like, numerically.
- Anticipate the objections digital journalism skills will raise and prepare the answers.
Digital journalism skills: internal audiences and sequencing
2 sessions · 8 pointsSession 1Escalation and decision rights in digital journalism skills
- Rehearse the hostile interview on digital journalism skills with a real challenger.
- Set the review interval for digital journalism skills and who attends.
- Prepare the acknowledgement for digital journalism skills that does not evade responsibility.
- Agree who signs off statements on digital journalism skills outside working hours.
Session 2Apologising for digital journalism skills credibly
- Prepare the holding statement for digital journalism skills in advance.
- Rehearse the briefing on digital journalism skills that would follow an incident.
- Check communication on digital journalism skills against legal and regulatory constraint.
- Build the internal briefing that explains digital journalism skills to those affected.
Digital journalism skills: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Telling staff about digital journalism skills before the press does
- Establish what evidence demonstrates digital journalism skills is under control.
- Check that digital journalism skills still works when volumes rise unexpectedly.
- Confirm that reporting on digital journalism skills reaches the people who can act.
- Localise messaging on digital journalism skills without fragmenting it.
Session 2What to measure in digital journalism skills and what to ignore
- Sequence internal notification about digital journalism skills ahead of external release.
- Name the crisis roles for digital journalism skills and confirm authority to speak.
- Establish who is informed, consulted and accountable in digital journalism skills.
- Draft materials on digital journalism skills that need no rewriting to be published.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.