Apply a repeatable review cycle to cross-cultural public relations and act on what it produces.
Building Cross-Cultural Public Relations Strategies
Develop the judgement and the documentation needed to run cross-cultural public relations properly.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving cross-cultural public relations is itself a statement. Internal audiences learn about the practice within communications and media practice from the news unless you reach them first. Participants finish able to explain the wider communications and media practice agenda to a non-specialist audience without losing precision. Moving cross-cultural public relations from written policy into daily practice is not achieved by a single decision. The programme suits teams tackling this part of communications and media practice together as readily as individuals attending alone. Cases are chosen to expose the trade-offs in this aspect of communications and media practice rather than to illustrate ideal conditions. Comparative studies of cross-cultural public relations across sectors find the same handful of failure points recurring. Participants leave with a method for this area of communications and media practice, not a set of opinions about it. The programme ends where implementation begins, with the practice within communications and media practice broken into steps someone can start on Monday.
Expected Learning Outcomes
Build the archive and record of communication on cross-cultural public relations.
Align communication on cross-cultural public relations with legal and regulatory constraints.
Plan the recovery arc after a reputational event involving cross-cultural public relations.
Design the digital and social response protocol for cross-cultural public relations.
Verify that improvements to cross-cultural public relations have held six months after they were introduced.
Document decisions about cross-cultural public relations in a form that remains useful after the people change.
Who Should Attend
Content producers creating material about cross-cultural public relations.
Government relations and public affairs officers covering cross-cultural public relations.
Internal communications staff explaining cross-cultural public relations to employees.
Marketing staff coordinating with communications on cross-cultural public relations.
Staff seconded into improvement work on cross-cultural public relations.
Managers with direct responsibility for cross-cultural public relations within the communications function.
Course Modules
Cross-cultural public relations: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Comparing cross-cultural public relations with recognised practice
- Prepare the response for the most likely failure in cross-cultural public relations.
- Identify the data already collected that bears on cross-cultural public relations.
- Draft materials on cross-cultural public relations that need no rewriting to be published.
- Name a single owner for each element of cross-cultural public relations.
Session 2Answering the hostile question about cross-cultural public relations
- Archive every statement issued on cross-cultural public relations with date and approver.
- Reduce the variation in how cross-cultural public relations is carried out between teams.
- Name the crisis roles for cross-cultural public relations and confirm authority to speak.
- Set out how exceptions to cross-cultural public relations are requested and approved.
Cross-cultural public relations: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Writing on cross-cultural public relations so a journalist can publish it
- Rank the weaknesses in cross-cultural public relations by consequence rather than by ease of fixing.
- Build the internal briefing that explains cross-cultural public relations to those affected.
- Anticipate the objections cross-cultural public relations will raise and prepare the answers.
- Sequence internal notification about cross-cultural public relations ahead of external release.
Session 2Who answers for cross-cultural public relations, and to whom
- Distinguish symptoms from causes when cross-cultural public relations underperforms.
- Define what success in communicating cross-cultural public relations looks like, numerically.
- Prepare the acknowledgement for cross-cultural public relations that does not evade responsibility.
- Arrange the handover of cross-cultural public relations so capability survives staff changes.
Cross-cultural public relations: message architecture and discipline
2 sessions · 8 pointsSession 1What has to be agreed before work on cross-cultural public relations starts
- Set the response time target for enquiries about cross-cultural public relations.
- Check communication on cross-cultural public relations against legal and regulatory constraint.
- Confirm that reporting on cross-cultural public relations reaches the people who can act.
- Check that records of cross-cultural public relations answer the questions likely to be asked.
Session 2Correcting a false story about cross-cultural public relations without amplifying it
- Prepare the holding statement for cross-cultural public relations in advance.
- Plan the recovery sequence after a reputational event involving cross-cultural public relations.
- Agree who signs off statements on cross-cultural public relations outside working hours.
- Build a stakeholder map for cross-cultural public relations and the message each needs.
Cross-cultural public relations: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Building media relationships on cross-cultural public relations before you need them
- Confirm that contractual obligations around cross-cultural public relations are understood.
- Decide in advance when to correct misinformation about cross-cultural public relations and when not to.
- Plan the sequence in which improvements to cross-cultural public relations will be introduced.
- Estimate the resource cross-cultural public relations requires to run as designed.
Session 2Telling staff about cross-cultural public relations before the press does
- Localise messaging on cross-cultural public relations without fragmenting it.
- Identify the journalists who actually cover cross-cultural public relations and what they need.
- Debrief after each significant episode involving cross-cultural public relations.
- Check that cross-cultural public relations still works when volumes rise unexpectedly.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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