Prepare a short, evidence-based briefing on social media crisis management for senior management.
Building Crisis Management Strategies on Social Media Platforms
An applied course in social media crisis management built around the decisions practitioners actually face.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in social media crisis management trace back to an audience defined too broadly. Discounting solves a problem in crisis management today and creates a larger one next quarter. The material serves both public bodies and commercial organisations dealing with the marketing and commercial practice discipline. The teaching approach is deliberately practical: participants build a go-to-market plan for social media crisis management as they go. Participants develop a defensible line of reasoning for the choices they make about this aspect of marketing and commercial practice. The programme is built to be used, and every section of crisis management it covers ends in something applicable. Moving social media crisis management from written policy into daily practice is not achieved by a single decision. Practitioner evidence points the same way: crisis management improves fastest where responsibility for it is named and owned. It closes by agreeing the smallest change to the practice within marketing and commercial practice that would make a visible difference.
Expected Learning Outcomes
Build the sales process for crisis management so it is repeatable across the team.
Design a training and briefing approach that sustains competence in social media crisis management.
Handle objections in crisis management without conceding position immediately.
Identify the failure points in social media crisis management most likely to cause loss, and control them first.
Build the content that moves a buyer through crisis management rather than merely informing them.
Define the audience for social media crisis management precisely enough to exclude people.
Who Should Attend
Retail and channel managers executing social media crisis management in the field.
Team leaders and supervisors who put crisis management into practice day to day.
Commercial analysts measuring performance of social media crisis management.
Experienced practitioners formalising an approach to crisis management that has grown up informally.
Account managers responsible for retention within social media crisis management.
Product managers whose proposition depends on crisis management.
Course Modules
Social media crisis management: channels, content and creative
2 sessions · 8 pointsSession 1The hard cases in social media crisis management and how to reason about them
- Set the discount authority for social media crisis management and require justification.
- Set objectives for crisis management in revenue terms with a timeframe.
- Rehearse the briefing on social media crisis management that would follow an incident.
- Establish what evidence demonstrates crisis management is under control.
Session 2Where crisis management typically breaks, and why
- Remove steps in social media crisis management that add effort without adding assurance.
- Script the three most common objections in crisis management and the responses.
- Select channels for social media crisis management based on evidence, then cut the rest.
- Distinguish symptoms from causes when crisis management underperforms.
Crisis management: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Pricing crisis management on value rather than cost
- Establish who is informed, consulted and accountable in social media crisis management.
- Confirm that contractual obligations around crisis management are understood.
- Document the sales process for social media crisis management so a new joiner can follow it.
- Collect evidence on the present handling of crisis management before proposing changes.
Session 2Moving crisis management from approval to execution
- Identify the data already collected that bears on social media crisis management.
- Measure lifetime value from crisis management, not just first purchase.
- Define qualification criteria that disqualify quickly in social media crisis management.
- Structure pricing for crisis management against perceived value.
Crisis management: audience definition and segmentation
2 sessions · 8 pointsSession 1The claim about crisis management competitors cannot copy
- Check that records of social media crisis management answer the questions likely to be asked.
- Define the handover point between marketing and sales in crisis management.
- Compare cost of acquisition against value in social media crisis management.
- Build the report on crisis management that answers whether to spend more or less.
Session 2The handover between marketing and sales in social media crisis management
- Agree what will be standardised in social media crisis management and what will not.
- Review whether short-term tactics on crisis management are damaging the brand.
- Agree the attribution model for social media crisis management and state its known limits.
- Prepare the response for the most likely failure in crisis management.
Crisis management: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Where the buyer actually decides on crisis management
- Establish the boundary of social media crisis management and record what sits outside it.
- Compare the cost of crisis management with the cost of its absence.
- Describe the buyer for social media crisis management specifically enough to name who is excluded.
- Set the review interval for crisis management and who attends.
Session 2Handling the objection to crisis management that ends most conversations
- Choose the next segment for social media crisis management and state why it is next.
- Check that crisis management still works when volumes rise unexpectedly.
- Build the content that answers the buyer's real question about social media crisis management.
- Decide what will be stopped to create capacity for crisis management.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.