Set a realistic target state for continuous reputation monitoring and a defensible route to it.
Building Continuous Corporate Reputation Monitoring Systems Across Channels
Move continuous reputation monitoring from general awareness to a repeatable, reviewable practice.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when continuous reputation monitoring is mishandled. The first version of a story about this part of communications and media practice tends to become the reference version. Applied research in communications and media practice consistently shows that early structure around this area of communications and media practice reduces downstream rework. The content is relevant to those who own continuous reputation monitoring and to those who are held accountable for its results. They leave able to brief senior management on this strand of communications and media practice in terms that support a decision. The method assumes participants will be challenged on their handling of this part of communications and media practice and prepares them for it. The difficulty is not agreeing that continuous reputation monitoring matters — it is deciding what to stop doing to make room for it. It establishes a shared vocabulary for the wider communications and media practice agenda so that teams can disagree productively about it. Participants leave with a first-ninety-days plan for this strand of communications and media practice rather than a set of notes.
Expected Learning Outcomes
Measure the effect of communication on continuous reputation monitoring beyond volume of coverage.
Monitor sentiment and coverage relating to continuous reputation monitoring in useful time.
Test the organisation's response to continuous reputation monitoring under conditions that are less than ideal.
Design the crisis response plan for continuous reputation monitoring with named roles and pre-agreed authority.
Establish what evidence would demonstrate that continuous reputation monitoring is under control.
Build the archive and record of communication on continuous reputation monitoring.
Who Should Attend
Team leaders and supervisors who put continuous reputation monitoring into practice day to day.
Content producers creating material about continuous reputation monitoring.
Members of committees that take decisions affecting continuous reputation monitoring.
Government relations and public affairs officers covering continuous reputation monitoring.
Investor relations officers communicating continuous reputation monitoring to markets.
Spokespeople and executives who speak publicly about continuous reputation monitoring.
Course Modules
Continuous reputation monitoring: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Escalation and decision rights in continuous reputation monitoring
- Name a single owner for each element of continuous reputation monitoring.
- Set the review interval for continuous reputation monitoring and who attends.
- Review whether coverage of continuous reputation monitoring changed anything that matters.
- Build the competence framework that supports continuous reputation monitoring.
Session 2Building media relationships on continuous reputation monitoring before you need them
- Rehearse the hostile interview on continuous reputation monitoring with a real challenger.
- Identify single points of dependency in continuous reputation monitoring and reduce them.
- Configure monitoring that flags coverage of continuous reputation monitoring within the hour.
- Identify the data already collected that bears on continuous reputation monitoring.
Continuous reputation monitoring: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Who decides what during a crisis involving continuous reputation monitoring
- Establish what evidence demonstrates continuous reputation monitoring is under control.
- Write the three key messages on continuous reputation monitoring and test them against hard questions.
- Set out the decisions in continuous reputation monitoring that require sign-off and by whom.
- Define what success in communicating continuous reputation monitoring looks like, numerically.
Session 2Answering the hostile question about continuous reputation monitoring
- Prepare the holding statement for continuous reputation monitoring in advance.
- Prepare the response for the most likely failure in continuous reputation monitoring.
- Decide in advance when to correct misinformation about continuous reputation monitoring and when not to.
- Anticipate the objections continuous reputation monitoring will raise and prepare the answers.
Continuous reputation monitoring: media relations and the working journalist
2 sessions · 8 pointsSession 1Apologising for continuous reputation monitoring credibly
- Archive every statement issued on continuous reputation monitoring with date and approver.
- Agree the smallest change to continuous reputation monitoring that would be visibly useful.
- Identify where judgement in continuous reputation monitoring is legitimate and where it is not.
- Rehearse the briefing on continuous reputation monitoring that would follow an incident.
Session 2Correcting a false story about continuous reputation monitoring without amplifying it
- Plan the recovery sequence after a reputational event involving continuous reputation monitoring.
- Name the crisis roles for continuous reputation monitoring and confirm authority to speak.
- Record the rationale for each significant choice made about continuous reputation monitoring.
- Set the response time target for enquiries about continuous reputation monitoring.
Continuous reputation monitoring: message architecture and discipline
2 sessions · 8 pointsSession 1Reviewing continuous reputation monitoring when nothing has gone wrong
- Record what was learned when continuous reputation monitoring did not go as planned.
- Decide what will be stopped to create capacity for continuous reputation monitoring.
- Build a stakeholder map for continuous reputation monitoring and the message each needs.
- Prepare the acknowledgement for continuous reputation monitoring that does not evade responsibility.
Session 2The hard cases in continuous reputation monitoring and how to reason about them
- Identify the journalists who actually cover continuous reputation monitoring and what they need.
- Draft materials on continuous reputation monitoring that need no rewriting to be published.
- Localise messaging on continuous reputation monitoring without fragmenting it.
- Agree the indicators that will show whether continuous reputation monitoring is improving.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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