Design the digital and social response protocol for real-time media monitoring.
Building Comprehensive Real-Time Media Monitoring Systems
Build a working method for real-time media monitoring that stands up to scrutiny and survives daily pressure.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in real-time media monitoring is spent quickly and rebuilt slowly. The first version of a story about this part of communications and media practice tends to become the reference version. The programme uses small-group work so that each participant's treatment of the wider communications and media practice agenda is examined, not just described. The programme is built to be used, and every section of real-time media monitoring it covers ends in something applicable. Mature organisations treat the communications and media practice capability as a standing capability rather than a project that finishes. The outcome is a practitioner who can hold a position on this part of communications and media practice and revise it on evidence. The content is relevant to those who own real-time media monitoring and to those who are held accountable for its results. Buying a tool rarely fixes this strand of communications and media practice; the underlying capability has to be built internally first. Work concludes with a self-assessment of the communications and media practice discipline that participants can repeat annually.
Expected Learning Outcomes
Build community and stakeholder engagement around real-time media monitoring.
Measure the effect of communication on real-time media monitoring beyond volume of coverage.
Diagnose whether a problem in real-time media monitoring is one of design, resourcing or discipline.
Agree the first three actions on real-time media monitoring that will be taken on returning to work.
Build the archive and record of communication on real-time media monitoring.
Draw practical lessons from failures in real-time media monitoring without assigning blame that suppresses reporting.
Who Should Attend
Internal communications staff explaining real-time media monitoring to employees.
Technical staff being prepared for supervisory responsibility over real-time media monitoring.
Content producers creating material about real-time media monitoring.
Government relations and public affairs officers covering real-time media monitoring.
Managers with direct responsibility for real-time media monitoring within the communications function.
Journalists and editors working on stories involving real-time media monitoring.
Course Modules
Real-time media monitoring: internal audiences and sequencing
2 sessions · 8 pointsSession 1Answering the hostile question about real-time media monitoring
- Record the rationale for each significant choice made about real-time media monitoring.
- Plan the recovery sequence after a reputational event involving real-time media monitoring.
- Build the competence framework that supports real-time media monitoring.
- Set the response time target for enquiries about real-time media monitoring.
Session 2Escalation and decision rights in real-time media monitoring
- Test the procedure for real-time media monitoring against a realistic scenario.
- Check communication on real-time media monitoring against legal and regulatory constraint.
- Prepare the holding statement for real-time media monitoring in advance.
- Set out how exceptions to real-time media monitoring are requested and approved.
Real-time media monitoring: materials a journalist can actually use
2 sessions · 8 pointsSession 1Moving real-time media monitoring from approval to execution
- Identify where judgement in real-time media monitoring is legitimate and where it is not.
- Establish what evidence demonstrates real-time media monitoring is under control.
- Write the three key messages on real-time media monitoring and test them against hard questions.
- Agree what will be standardised in real-time media monitoring and what will not.
Session 2Who decides what during a crisis involving real-time media monitoring
- Verify six months later that changes to real-time media monitoring have held.
- Anticipate the objections real-time media monitoring will raise and prepare the answers.
- Define acceptance criteria for real-time media monitoring in advance.
- Define what success in communicating real-time media monitoring looks like, numerically.
Real-time media monitoring: media relations and the working journalist
2 sessions · 8 pointsSession 1Rebuilding trust after real-time media monitoring
- Confirm that those complying with real-time media monitoring understand why it exists.
- Check that real-time media monitoring still works when volumes rise unexpectedly.
- Name the crisis roles for real-time media monitoring and confirm authority to speak.
- Prepare the acknowledgement for real-time media monitoring that does not evade responsibility.
Session 2Testing real-time media monitoring before relying on it
- Debrief after each significant episode involving real-time media monitoring.
- Agree who signs off statements on real-time media monitoring outside working hours.
- Map the handovers in real-time media monitoring between functions and secure them.
- Rehearse the hostile interview on real-time media monitoring with a real challenger.
Real-time media monitoring: message architecture and discipline
2 sessions · 8 pointsSession 1Writing on real-time media monitoring so a journalist can publish it
- Localise messaging on real-time media monitoring without fragmenting it.
- Configure monitoring that flags coverage of real-time media monitoring within the hour.
- Confirm that reporting on real-time media monitoring reaches the people who can act.
- Build a stakeholder map for real-time media monitoring and the message each needs.
Session 2Building media relationships on real-time media monitoring before you need them
- Archive every statement issued on real-time media monitoring with date and approver.
- Check that records of real-time media monitoring answer the questions likely to be asked.
- Remove steps in real-time media monitoring that add effort without adding assurance.
- Draft materials on real-time media monitoring that need no rewriting to be published.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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