Estimate what executive media training costs to run properly, and what is lost when it is not.
Building Comprehensive Media Training Programmes for Executive Leadership
Develop the judgement and the documentation needed to run executive media training properly.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving executive media training is itself a statement. Reputation built over years is re-assessed publicly within hours when the wider communications and media practice agenda is mishandled. Each session closes with a decision the participant must justify about the practice within communications and media practice in their own setting. Field experience suggests that the barrier to better executive media training is rarely technical. It suits anyone whose decisions touch this aspect of communications and media practice, in large organisations and small ones alike. Content is organised around the decisions practitioners actually face in the practice within communications and media practice, not around theory headings. A common pattern is strong design of executive media training paired with weak follow-through. Participants gain a clear basis for measuring what this area of communications and media practice has actually achieved. Participants finish with a short, specific brief on the practice within communications and media practice ready to put in front of a decision maker.
Expected Learning Outcomes
Build the archive and record of communication on executive media training.
Plan the recovery arc after a reputational event involving executive media training.
Build a register of the risks attaching to executive media training and keep it current.
Design the digital and social response protocol for executive media training.
Build a concise communications plan for executive media training that colleagues can follow without further explanation.
Prepare the apology or acknowledgement for executive media training that is credible.
Who Should Attend
Planning staff whose forecasts and budgets are affected by executive media training.
Journalists and editors working on stories involving executive media training.
Government relations and public affairs officers covering executive media training.
Agency and consultancy advisers supporting clients on executive media training.
Digital and social media managers handling executive media training online.
Managers in small and medium organisations who own executive media training alongside other duties.
Course Modules
Executive media training: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Measuring communication on executive media training beyond clippings
- Prepare the response for the most likely failure in executive media training.
- Define what success in communicating executive media training looks like, numerically.
- Confirm that those complying with executive media training understand why it exists.
- Identify the journalists who actually cover executive media training and what they need.
Session 2Monitoring executive media training in time to act
- Agree the indicators that will show whether executive media training is improving.
- Set out the decisions in executive media training that require sign-off and by whom.
- Agree who signs off statements on executive media training outside working hours.
- Name the crisis roles for executive media training and confirm authority to speak.
Executive media training: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Correcting a false story about executive media training without amplifying it
- Set out how exceptions to executive media training are requested and approved.
- Review whether coverage of executive media training changed anything that matters.
- Archive every statement issued on executive media training with date and approver.
- Set escalation thresholds for executive media training that work out of hours.
Session 2What has to be agreed before work on executive media training starts
- Confirm that reporting on executive media training reaches the people who can act.
- Record what was learned when executive media training did not go as planned.
- Decide in advance when to correct misinformation about executive media training and when not to.
- Collect evidence on the present handling of executive media training before proposing changes.
Executive media training: media relations and the working journalist
2 sessions · 8 pointsSession 1Writing on executive media training so a journalist can publish it
- Configure monitoring that flags coverage of executive media training within the hour.
- Prepare the acknowledgement for executive media training that does not evade responsibility.
- Distinguish symptoms from causes when executive media training underperforms.
- Arrange the handover of executive media training so capability survives staff changes.
Session 2Building lasting competence in executive media training
- Establish who is informed, consulted and accountable in executive media training.
- Debrief after each significant episode involving executive media training.
- Assign responsibility for keeping documentation of executive media training current.
- Write the three key messages on executive media training and test them against hard questions.
Executive media training: materials a journalist can actually use
2 sessions · 8 pointsSession 1Closing out executive media training and capturing what was learned
- Localise messaging on executive media training without fragmenting it.
- Check that records of executive media training answer the questions likely to be asked.
- Anticipate the objections executive media training will raise and prepare the answers.
- Plan the recovery sequence after a reputational event involving executive media training.
Session 2The three messages on executive media training you will not move from
- Draft materials on executive media training that need no rewriting to be published.
- Build the internal briefing that explains executive media training to those affected.
- Sequence internal notification about executive media training ahead of external release.
- Prepare the holding statement for executive media training in advance.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.