Correct misinformation about social impact storytelling without amplifying it.
Building Compelling Social Impact Storytelling Strategies
A senior-level treatment of social impact storytelling, focused on what changes outcomes.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about social impact storytelling tends to become the reference version. Internal audiences learn about the communications and media practice capability from the news unless you reach them first. Applied research in communications and media practice consistently shows that early structure around this area of communications and media practice reduces downstream rework. Participants come from operational and oversight roles, and both perspectives on social impact storytelling are used deliberately. The teaching approach is deliberately practical: participants build a communications plan for this strand of communications and media practice as they go. Participants gain a clear basis for measuring what the communications and media practice capability has actually achieved. The programme takes participants through social impact storytelling end to end, from framing the problem to closing it out. Most organisations already have a policy on the wider communications and media practice agenda; far fewer can show it working. The closing exercise tests whether the participant's plan for this strand of communications and media practice survives a hostile question.
Expected Learning Outcomes
Coordinate messaging on social impact storytelling across markets and languages.
Manage communication with regulators and officials about social impact storytelling.
Handle the trade-offs in social impact storytelling between speed, cost and assurance explicitly rather than implicitly.
Present the case for investment in social impact storytelling in terms that a finance function will accept.
Protect the personal reputation of leaders associated with social impact storytelling.
Verify that improvements to social impact storytelling have held six months after they were introduced.
Who Should Attend
Internal communications staff explaining social impact storytelling to employees.
Marketing staff coordinating with communications on social impact storytelling.
Procurement and contracting staff whose agreements set obligations around social impact storytelling.
Spokespeople and executives who speak publicly about social impact storytelling.
Journalists and editors working on stories involving social impact storytelling.
Experienced practitioners formalising an approach to social impact storytelling that has grown up informally.
Course Modules
Social impact storytelling: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Coordinating social impact storytelling across markets and languages
- Prepare the acknowledgement for social impact storytelling that does not evade responsibility.
- Archive every statement issued on social impact storytelling with date and approver.
- Set the review interval for social impact storytelling and who attends.
- Debrief after each significant episode involving social impact storytelling.
Session 2Reviewing social impact storytelling when nothing has gone wrong
- Decide what will be stopped to create capacity for social impact storytelling.
- Build the internal briefing that explains social impact storytelling to those affected.
- Confirm that those complying with social impact storytelling understand why it exists.
- Prepare the holding statement for social impact storytelling in advance.
Social impact storytelling: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Measuring communication on social impact storytelling beyond clippings
- Agree what will be standardised in social impact storytelling and what will not.
- Identify the journalists who actually cover social impact storytelling and what they need.
- Define what success in communicating social impact storytelling looks like, numerically.
- Write the three key messages on social impact storytelling and test them against hard questions.
Session 2Apologising for social impact storytelling credibly
- Build a stakeholder map for social impact storytelling and the message each needs.
- Draft materials on social impact storytelling that need no rewriting to be published.
- Name the crisis roles for social impact storytelling and confirm authority to speak.
- Confirm that contractual obligations around social impact storytelling are understood.
Social impact storytelling: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Writing on social impact storytelling so a journalist can publish it
- Check that records of social impact storytelling answer the questions likely to be asked.
- Set the response time target for enquiries about social impact storytelling.
- Remove steps in social impact storytelling that add effort without adding assurance.
- Check communication on social impact storytelling against legal and regulatory constraint.
Session 2Telling staff about social impact storytelling before the press does
- Define the trigger that would require social impact storytelling to be redesigned.
- Review whether social impact storytelling is aligned with the objectives of the communications function.
- Agree who signs off statements on social impact storytelling outside working hours.
- Write down the assumptions underpinning the approach to social impact storytelling.
Social impact storytelling: measurement beyond coverage volume
2 sessions · 8 pointsSession 1The cost of social impact storytelling and how to present it
- Rehearse the hostile interview on social impact storytelling with a real challenger.
- Identify the data already collected that bears on social impact storytelling.
- Define acceptance criteria for social impact storytelling in advance.
- Localise messaging on social impact storytelling without fragmenting it.
Session 2Building lasting competence in social impact storytelling
- Decide in advance when to correct misinformation about social impact storytelling and when not to.
- Compare the cost of social impact storytelling with the cost of its absence.
- Verify six months later that changes to social impact storytelling have held.
- Establish who is informed, consulted and accountable in social impact storytelling.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.