Handle the trade-offs in public delivery skills between speed, cost and assurance explicitly rather than implicitly.
Building Compelling Public Delivery Skills Before Large Audiences
A working programme in public delivery skills for managers who have to deliver with existing resources.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving public delivery skills is itself a statement. Credibility in the practice within communications and media practice is spent quickly and rebuilt slowly. The programme converts the wider communications and media practice agenda from an area of general awareness into a set of repeatable practices. Sessions alternate between guided analysis of public delivery skills and supervised application. Participants gain a clear basis for measuring what the practice within communications and media practice has actually achieved. The professional literature on this part of communications and media practice converges on a small set of controls that reliably work. It is designed for mixed groups, so that public delivery skills is examined from more than one functional angle. The version of the practice within communications and media practice described in the manual and the version practised on the floor tend to diverge over time. The programme closes with an action plan for the wider communications and media practice agenda that each participant writes for their own organisation.
Expected Learning Outcomes
Plan the recovery arc after a reputational event involving public delivery skills.
Design the digital and social response protocol for public delivery skills.
Sequence internal and external communication about public delivery skills correctly.
Coordinate messaging on public delivery skills across markets and languages.
Draw practical lessons from failures in public delivery skills without assigning blame that suppresses reporting.
Review contracts and agreements for the obligations they create around public delivery skills.
Who Should Attend
Staff seconded into improvement work on public delivery skills.
Journalists and editors working on stories involving public delivery skills.
Community relations staff engaging stakeholders about public delivery skills.
Marketing staff coordinating with communications on public delivery skills.
Department heads accountable for the results of public delivery skills.
Crisis management team members with a role in public delivery skills.
Course Modules
Public delivery skills: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Answering the hostile question about public delivery skills
- Record the rationale for each significant choice made about public delivery skills.
- Identify the journalists who actually cover public delivery skills and what they need.
- Prepare the holding statement for public delivery skills in advance.
- Identify the data already collected that bears on public delivery skills.
Session 2Getting other functions to support public delivery skills
- Name the crisis roles for public delivery skills and confirm authority to speak.
- Check that records of public delivery skills answer the questions likely to be asked.
- Configure monitoring that flags coverage of public delivery skills within the hour.
- Decide in advance when to correct misinformation about public delivery skills and when not to.
Public delivery skills: message architecture and discipline
2 sessions · 8 pointsSession 1Who decides what during a crisis involving public delivery skills
- Estimate the resource public delivery skills requires to run as designed.
- Confirm that reporting on public delivery skills reaches the people who can act.
- Review whether coverage of public delivery skills changed anything that matters.
- Set out the decisions in public delivery skills that require sign-off and by whom.
Session 2Apologising for public delivery skills credibly
- Collect evidence on the present handling of public delivery skills before proposing changes.
- Anticipate the objections public delivery skills will raise and prepare the answers.
- Rehearse the briefing on public delivery skills that would follow an incident.
- Write the three key messages on public delivery skills and test them against hard questions.
Public delivery skills: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Coordinating public delivery skills across markets and languages
- Reduce the variation in how public delivery skills is carried out between teams.
- Rehearse the hostile interview on public delivery skills with a real challenger.
- Prepare the acknowledgement for public delivery skills that does not evade responsibility.
- Build a stakeholder map for public delivery skills and the message each needs.
Session 2Correcting a false story about public delivery skills without amplifying it
- Confirm that those complying with public delivery skills understand why it exists.
- Debrief after each significant episode involving public delivery skills.
- Archive every statement issued on public delivery skills with date and approver.
- Confirm that contractual obligations around public delivery skills are understood.
Public delivery skills: media relations and the working journalist
2 sessions · 8 pointsSession 1Where public delivery skills typically breaks, and why
- Define what success in communicating public delivery skills looks like, numerically.
- Build the competence framework that supports public delivery skills.
- Set escalation thresholds for public delivery skills that work out of hours.
- Set the response time target for enquiries about public delivery skills.
Session 2Escalation and decision rights in public delivery skills
- Draft materials on public delivery skills that need no rewriting to be published.
- Localise messaging on public delivery skills without fragmenting it.
- Test the procedure for public delivery skills against a realistic scenario.
- Close out actions on public delivery skills rather than leaving them open indefinitely.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.