Silence during a crisis involving local community communication is itself a statement. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. The most reliable predictor of sound the communications and media practice capability is whether anyone reviews it when nothing has gone wrong. They leave able to brief senior management on local community communication in terms that support a decision. The programme converts the communications and media practice discipline from an area of general awareness into a set of repeatable practices. A common pattern is strong design of this aspect of communications and media practice paired with weak follow-through. Participants come from operational and oversight roles, and both perspectives on local community communication are used deliberately. The programme uses small-group work so that each participant's treatment of the communications and media practice capability is examined, not just described. The course ends by identifying what the participant will stop doing to make this aspect of communications and media practice sustainable.
Expected Learning Outcomes
✓
Adapt recognised practice on local community communication to local constraints without hollowing it out.
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Reduce avoidable variation in how local community communication is carried out across teams.
✓
Define the scope and boundaries of local community communication so that responsibility for it is unambiguous.
✓
Measure the effect of communication on local community communication beyond volume of coverage.
✓
Define the key messages for local community communication and hold to them under pressure.
✓
Align communication on local community communication with legal and regulatory constraints.
✓
Build the archive and record of communication on local community communication.
Who Should Attend
✓
Spokespeople and executives who speak publicly about local community communication.
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Quality staff verifying that local community communication performs as designed.
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Journalists and editors working on stories involving local community communication.
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Project and programme managers whose delivery depends on local community communication.
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Marketing staff coordinating with communications on local community communication.
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Government relations and public affairs officers covering local community communication.
Course Modules
Open any module to see its sessions and topics.
01
Local community communication: monitoring, sentiment and early warning
2 sessions · 8 points
Session 1Apologising for local community communication credibly
Identify where judgement in local community communication is legitimate and where it is not.
Draft materials on local community communication that need no rewriting to be published.
Set out the decisions in local community communication that require sign-off and by whom.
Define what success in communicating local community communication looks like, numerically.
Session 2Answering the hostile question about local community communication
Benchmark the organisation's local community communication against comparable operations.
Confirm that contractual obligations around local community communication are understood.
Plan the recovery sequence after a reputational event involving local community communication.
Define the trigger that would require local community communication to be redesigned.
02
Local community communication: spokesperson skill under hostile questioning
2 sessions · 8 points
Session 1The hard cases in local community communication and how to reason about them
Record the rationale for each significant choice made about local community communication.
Agree the smallest change to local community communication that would be visibly useful.
Identify the data already collected that bears on local community communication.
Set the response time target for enquiries about local community communication.
Session 2Who decides what during a crisis involving local community communication
Write the three key messages on local community communication and test them against hard questions.
Prepare the holding statement for local community communication in advance.
Establish who is informed, consulted and accountable in local community communication.
Archive every statement issued on local community communication with date and approver.
03
Local community communication: crisis preparation, roles and authority
2 sessions · 8 points
Session 1Getting other functions to support local community communication
Decide what will be stopped to create capacity for local community communication.
Assign responsibility for keeping documentation of local community communication current.
Identify the journalists who actually cover local community communication and what they need.
Rehearse the hostile interview on local community communication with a real challenger.
Session 2Measuring communication on local community communication beyond clippings
Set escalation thresholds for local community communication that work out of hours.
Name the crisis roles for local community communication and confirm authority to speak.
Configure monitoring that flags coverage of local community communication within the hour.
Debrief after each significant episode involving local community communication.
04
Local community communication: message architecture and discipline
2 sessions · 8 points
Session 1Who answers for local community communication, and to whom
Decide in advance when to correct misinformation about local community communication and when not to.
Check communication on local community communication against legal and regulatory constraint.
Set the review interval for local community communication and who attends.
Name a single owner for each element of local community communication.
Session 2Coordinating local community communication across markets and languages
Confirm that those complying with local community communication understand why it exists.
Build a stakeholder map for local community communication and the message each needs.
Check that local community communication still works when volumes rise unexpectedly.
Agree who signs off statements on local community communication outside working hours.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Complete your registration
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