Manage communication with regulators and officials about social responsibility communication.
Building Communication Strategies on Corporate Social Responsibility
A working programme in social responsibility communication for managers who have to deliver with existing resources.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about social responsibility communication tends to become the reference version. Silence during a crisis involving this strand of communications and media practice is itself a statement. Progress on this part of communications and media practice is usually lost in the gap between approval and execution. Participants finish able to explain social responsibility communication to a non-specialist audience without losing precision. Benchmarking exercises repeatedly place the practice within communications and media practice among the areas with the widest performance spread. It is designed for mixed groups, so that this aspect of communications and media practice is examined from more than one functional angle. It concentrates on the parts of social responsibility communication that determine outcomes and treats the rest proportionately. Exercises escalate in difficulty, ending with the ambiguous situations that make this strand of communications and media practice hard in practice. The course ends by identifying what the participant will stop doing to make this aspect of communications and media practice sustainable.
Expected Learning Outcomes
Distinguish the parts of social responsibility communication that must be standardised from those that require judgement.
Set the minimum documentation for social responsibility communication that is genuinely necessary, and stop there.
Compare the organisation's handling of social responsibility communication with recognised practice, and close the material gaps.
Sequence internal and external communication about social responsibility communication correctly.
Align communication on social responsibility communication with legal and regulatory constraints.
Measure the effect of communication on social responsibility communication beyond volume of coverage.
Who Should Attend
Content producers creating material about social responsibility communication.
Department heads accountable for the results of social responsibility communication.
Planning staff whose forecasts and budgets are affected by social responsibility communication.
Agency and consultancy advisers supporting clients on social responsibility communication.
Digital and social media managers handling social responsibility communication online.
Spokespeople and executives who speak publicly about social responsibility communication.
Course Modules
Social responsibility communication: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Correcting a false story about social responsibility communication without amplifying it
- Draft materials on social responsibility communication that need no rewriting to be published.
- Define what success in communicating social responsibility communication looks like, numerically.
- Name the crisis roles for social responsibility communication and confirm authority to speak.
- Plan the recovery sequence after a reputational event involving social responsibility communication.
Session 2Building the method for social responsibility communication step by step
- Confirm that those complying with social responsibility communication understand why it exists.
- Review whether coverage of social responsibility communication changed anything that matters.
- Assign responsibility for keeping documentation of social responsibility communication current.
- Write the three key messages on social responsibility communication and test them against hard questions.
Social responsibility communication: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Apologising for social responsibility communication credibly
- Sequence internal notification about social responsibility communication ahead of external release.
- Write down the assumptions underpinning the approach to social responsibility communication.
- Confirm that contractual obligations around social responsibility communication are understood.
- Estimate the resource social responsibility communication requires to run as designed.
Session 2Monitoring social responsibility communication in time to act
- Prepare the holding statement for social responsibility communication in advance.
- Configure monitoring that flags coverage of social responsibility communication within the hour.
- Verify six months later that changes to social responsibility communication have held.
- Set out the decisions in social responsibility communication that require sign-off and by whom.
Social responsibility communication: message architecture and discipline
2 sessions · 8 pointsSession 1What to measure in social responsibility communication and what to ignore
- Agree who signs off statements on social responsibility communication outside working hours.
- Rank the weaknesses in social responsibility communication by consequence rather than by ease of fixing.
- Test the procedure for social responsibility communication against a realistic scenario.
- Establish who is informed, consulted and accountable in social responsibility communication.
Session 2Rebuilding trust after social responsibility communication
- Debrief after each significant episode involving social responsibility communication.
- Build the internal briefing that explains social responsibility communication to those affected.
- Rehearse the hostile interview on social responsibility communication with a real challenger.
- Identify where judgement in social responsibility communication is legitimate and where it is not.
Social responsibility communication: materials a journalist can actually use
2 sessions · 8 pointsSession 1The three messages on social responsibility communication you will not move from
- Set the response time target for enquiries about social responsibility communication.
- Set out how exceptions to social responsibility communication are requested and approved.
- Agree what will be standardised in social responsibility communication and what will not.
- Confirm that reporting on social responsibility communication reaches the people who can act.
Session 2Reading the current state of social responsibility communication honestly
- Establish the boundary of social responsibility communication and record what sits outside it.
- Check communication on social responsibility communication against legal and regulatory constraint.
- Prepare the acknowledgement for social responsibility communication that does not evade responsibility.
- Archive every statement issued on social responsibility communication with date and approver.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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