Plan the recovery arc after a reputational event involving multi-stakeholder communication.
Building Communication Strategies for Multiple Stakeholders
Practical training in multi-stakeholder communication, grounded in real cases and applied to your own operation.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving multi-stakeholder communication is itself a statement. Journalists covering this area of communications and media practice are working to a deadline you do not control. This programme builds this aspect of communications and media practice from first principles, without padding and without omitting what matters. The programme builds the judgement to know which parts of multi-stakeholder communication to standardise and which to leave flexible. Plans for the wider communications and media practice agenda often fail at the handover point between functions. The content is relevant to those who own this strand of communications and media practice and to those who are held accountable for its results. The most reliable predictor of sound multi-stakeholder communication is whether anyone reviews it when nothing has gone wrong. Sessions alternate between guided analysis of this area of communications and media practice and supervised application. It closes by agreeing the smallest change to this part of communications and media practice that would make a visible difference.
Expected Learning Outcomes
Present the case for investment in multi-stakeholder communication in terms that a finance function will accept.
Build the archive and record of communication on multi-stakeholder communication.
Coordinate messaging on multi-stakeholder communication across markets and languages.
Verify that improvements to multi-stakeholder communication have held six months after they were introduced.
Set a realistic target state for multi-stakeholder communication and a defensible route to it.
Protect the personal reputation of leaders associated with multi-stakeholder communication.
Who Should Attend
Digital and social media managers handling multi-stakeholder communication online.
Investor relations officers communicating multi-stakeholder communication to markets.
Those responsible for briefing external stakeholders on multi-stakeholder communication.
Spokespeople and executives who speak publicly about multi-stakeholder communication.
Government relations and public affairs officers covering multi-stakeholder communication.
Managers of multi-site operations seeking consistency in multi-stakeholder communication.
Course Modules
Multi-stakeholder communication: message architecture and discipline
2 sessions · 8 pointsSession 1Measuring communication on multi-stakeholder communication beyond clippings
- Anticipate the objections multi-stakeholder communication will raise and prepare the answers.
- Confirm that reporting on multi-stakeholder communication reaches the people who can act.
- Name the crisis roles for multi-stakeholder communication and confirm authority to speak.
- Debrief after each significant episode involving multi-stakeholder communication.
Session 2Reviewing multi-stakeholder communication when nothing has gone wrong
- Agree the indicators that will show whether multi-stakeholder communication is improving.
- Localise messaging on multi-stakeholder communication without fragmenting it.
- Reduce the variation in how multi-stakeholder communication is carried out between teams.
- Check communication on multi-stakeholder communication against legal and regulatory constraint.
Multi-stakeholder communication: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Who answers for multi-stakeholder communication, and to whom
- Decide in advance when to correct misinformation about multi-stakeholder communication and when not to.
- Identify the journalists who actually cover multi-stakeholder communication and what they need.
- Check that multi-stakeholder communication still works when volumes rise unexpectedly.
- Arrange the handover of multi-stakeholder communication so capability survives staff changes.
Session 2The hard cases in multi-stakeholder communication and how to reason about them
- Distinguish symptoms from causes when multi-stakeholder communication underperforms.
- Record what was learned when multi-stakeholder communication did not go as planned.
- Review whether multi-stakeholder communication is aligned with the objectives of the communications function.
- Define what success in communicating multi-stakeholder communication looks like, numerically.
Multi-stakeholder communication: misinformation, correction and restraint
2 sessions · 8 pointsSession 1The three messages on multi-stakeholder communication you will not move from
- Plan the recovery sequence after a reputational event involving multi-stakeholder communication.
- Sequence internal notification about multi-stakeholder communication ahead of external release.
- Decide what will be stopped to create capacity for multi-stakeholder communication.
- Prepare the summary of multi-stakeholder communication that senior management will read.
Session 2Building media relationships on multi-stakeholder communication before you need them
- Establish what evidence demonstrates multi-stakeholder communication is under control.
- Build a stakeholder map for multi-stakeholder communication and the message each needs.
- Set out the decisions in multi-stakeholder communication that require sign-off and by whom.
- Plan the sequence in which improvements to multi-stakeholder communication will be introduced.
Multi-stakeholder communication: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Writing on multi-stakeholder communication so a journalist can publish it
- Draft materials on multi-stakeholder communication that need no rewriting to be published.
- Prepare the acknowledgement for multi-stakeholder communication that does not evade responsibility.
- Write the three key messages on multi-stakeholder communication and test them against hard questions.
- Build the internal briefing that explains multi-stakeholder communication to those affected.
Session 2Correcting a false story about multi-stakeholder communication without amplifying it
- Archive every statement issued on multi-stakeholder communication with date and approver.
- Configure monitoring that flags coverage of multi-stakeholder communication within the hour.
- Review whether coverage of multi-stakeholder communication changed anything that matters.
- Set the review interval for multi-stakeholder communication and who attends.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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