Plan the handover of annual report communication so that capability is not lost when key staff move on.
Building Communication Strategies Around the Organisation's Annual Reports
Learn to design, measure and defend your organisation's approach to annual report communication.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering annual report communication are working to a deadline you do not control. Reputation built over years is re-assessed publicly within hours when the communications and media practice discipline is mishandled. Cases are chosen to expose the trade-offs in the practice within communications and media practice rather than to illustrate ideal conditions. They gain the ability to sequence improvements to annual report communication in an order their organisation can absorb. Organisations that document the communications and media practice capability properly resolve disputes about it far more quickly. It is appropriate for those preparing to take on wider responsibility for this part of communications and media practice. The version of annual report communication described in the manual and the version practised on the floor tend to diverge over time. The course covers the communications and media practice capability at the level of detail needed to act, and stops there. It closes by agreeing the smallest change to this area of communications and media practice that would make a visible difference.
Expected Learning Outcomes
Reduce avoidable variation in how annual report communication is carried out across teams.
Plan the recovery arc after a reputational event involving annual report communication.
Build community and stakeholder engagement around annual report communication.
Apply a repeatable review cycle to annual report communication and act on what it produces.
Define the key messages for annual report communication and hold to them under pressure.
Protect the personal reputation of leaders associated with annual report communication.
Who Should Attend
Community relations staff engaging stakeholders about annual report communication.
Crisis management team members with a role in annual report communication.
Journalists and editors working on stories involving annual report communication.
Members of committees that take decisions affecting annual report communication.
Anyone whose accountability for annual report communication exceeds their current formal training in it.
Digital and social media managers handling annual report communication online.
Course Modules
Annual report communication: materials a journalist can actually use
2 sessions · 8 pointsSession 1Reviewing annual report communication when nothing has gone wrong
- Name a single owner for each element of annual report communication.
- Prepare the holding statement for annual report communication in advance.
- Confirm that reporting on annual report communication reaches the people who can act.
- Agree who signs off statements on annual report communication outside working hours.
Session 2Apologising for annual report communication credibly
- Identify the data already collected that bears on annual report communication.
- Test the procedure for annual report communication against a realistic scenario.
- Record what was learned when annual report communication did not go as planned.
- Rehearse the hostile interview on annual report communication with a real challenger.
Annual report communication: message architecture and discipline
2 sessions · 8 pointsSession 1Building lasting competence in annual report communication
- Arrange the handover of annual report communication so capability survives staff changes.
- Archive every statement issued on annual report communication with date and approver.
- Localise messaging on annual report communication without fragmenting it.
- Write down the assumptions underpinning the approach to annual report communication.
Session 2Who decides what during a crisis involving annual report communication
- Write the three key messages on annual report communication and test them against hard questions.
- Establish the boundary of annual report communication and record what sits outside it.
- Identify the journalists who actually cover annual report communication and what they need.
- Prepare the acknowledgement for annual report communication that does not evade responsibility.
Annual report communication: media relations and the working journalist
2 sessions · 8 pointsSession 1Answering the hostile question about annual report communication
- Debrief after each significant episode involving annual report communication.
- Set the response time target for enquiries about annual report communication.
- Collect evidence on the present handling of annual report communication before proposing changes.
- Check that annual report communication still works when volumes rise unexpectedly.
Session 2Rebuilding trust after annual report communication
- Establish who is informed, consulted and accountable in annual report communication.
- Agree the indicators that will show whether annual report communication is improving.
- Plan the recovery sequence after a reputational event involving annual report communication.
- Define what success in communicating annual report communication looks like, numerically.
Annual report communication: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Measuring communication on annual report communication beyond clippings
- Check that records of annual report communication answer the questions likely to be asked.
- Identify single points of dependency in annual report communication and reduce them.
- Name the crisis roles for annual report communication and confirm authority to speak.
- Draft materials on annual report communication that need no rewriting to be published.
Session 2Testing annual report communication before relying on it
- Check communication on annual report communication against legal and regulatory constraint.
- Distinguish symptoms from causes when annual report communication underperforms.
- Sequence internal notification about annual report communication ahead of external release.
- Verify six months later that changes to annual report communication have held.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.