Build the sales process for email campaign automation so it is repeatable across the team.
Building Automation Strategies for Personalised Email Campaigns
Practical training in email campaign automation, grounded in real cases and applied to your own operation.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Discounting solves a problem in email campaign automation today and creates a larger one next quarter. Most disappointing results in this aspect of marketing and commercial practice trace back to an audience defined too broadly. Each session closes with a decision the participant must justify about this strand of marketing and commercial practice in their own setting. The material serves both public bodies and commercial organisations dealing with email campaign automation. The course leaves participants able to diagnose weaknesses in this part of marketing and commercial practice before they become incidents. Where the marketing and commercial practice capability is measured, it improves; where it is only discussed, it drifts. This programme builds email campaign automation from first principles, without padding and without omitting what matters. Ambition around this aspect of marketing and commercial practice outruns capacity unless the sequencing is deliberate. It ends with a prioritised list of changes to this part of marketing and commercial practice that the participant is prepared to defend internally.
Expected Learning Outcomes
Set measurable objectives for email campaign automation tied to revenue rather than reach.
Handle objections in email campaign automation without conceding position immediately.
Establish what evidence would demonstrate that email campaign automation is under control.
Design the customer journey for email campaign automation across the touchpoints that actually influence the decision.
Build the internal capability for email campaign automation rather than depending on external support indefinitely.
Integrate email campaign automation into existing management routines rather than running it separately.
Who Should Attend
Brand and communications specialists shaping email campaign automation.
Those responsible for briefing external stakeholders on email campaign automation.
Agency and consultancy staff supporting clients on email campaign automation.
Business partners who must understand email campaign automation well enough to challenge it.
Business development managers pursuing opportunities in email campaign automation.
Sales managers leading teams that deliver email campaign automation.
Course Modules
Email campaign automation: audience definition and segmentation
2 sessions · 8 pointsSession 1The decisions in email campaign automation that cannot be delegated
- Map the decision journey for email campaign automation and mark where the choice is actually made.
- Select channels for email campaign automation based on evidence, then cut the rest.
- Choose the next segment for email campaign automation and state why it is next.
- Write down the assumptions underpinning the approach to email campaign automation.
Session 2Testing the message on email campaign automation before spending
- Define qualification criteria that disqualify quickly in email campaign automation.
- Prepare the summary of email campaign automation that senior management will read.
- Check that email campaign automation still works when volumes rise unexpectedly.
- Design the retention action triggered when a customer of email campaign automation goes quiet.
Email campaign automation: positioning and the honest claim
2 sessions · 8 pointsSession 1The handover between marketing and sales in email campaign automation
- Document the sales process for email campaign automation so a new joiner can follow it.
- Test creative for email campaign automation at small scale before full commitment.
- Define acceptance criteria for email campaign automation in advance.
- Compare the cost of email campaign automation with the cost of its absence.
Session 2Defining the audience for email campaign automation narrowly enough to matter
- Agree the attribution model for email campaign automation and state its known limits.
- Define the trigger that would require email campaign automation to be redesigned.
- Build the content that answers the buyer's real question about email campaign automation.
- Record what was learned when email campaign automation did not go as planned.
Email campaign automation: qualification and pipeline discipline
2 sessions · 8 pointsSession 1The claim about email campaign automation competitors cannot copy
- Write the positioning claim for email campaign automation and test whether a competitor could say it too.
- Establish who is informed, consulted and accountable in email campaign automation.
- Close out actions on email campaign automation rather than leaving them open indefinitely.
- Prepare the response for the most likely failure in email campaign automation.
Session 2Comparing email campaign automation with recognised practice
- Measure lifetime value from email campaign automation, not just first purchase.
- Review whether short-term tactics on email campaign automation are damaging the brand.
- Benchmark the organisation's email campaign automation against comparable operations.
- Assign responsibility for keeping documentation of email campaign automation current.
Email campaign automation: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Keeping customers acquired through email campaign automation
- Compare cost of acquisition against value in email campaign automation.
- Identify where judgement in email campaign automation is legitimate and where it is not.
- Review whether email campaign automation is aligned with the objectives of the commercial team.
- Set the review interval for email campaign automation and who attends.
Session 2Where email campaign automation typically breaks, and why
- Structure pricing for email campaign automation against perceived value.
- Define the handover point between marketing and sales in email campaign automation.
- Collect evidence on the present handling of email campaign automation before proposing changes.
- Build the report on email campaign automation that answers whether to spend more or less.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.