Build community and stakeholder engagement around journalist and editor relationships.
Building an Effective Network of Relationships with Journalists and Editors
A working programme in journalist and editor relationships for managers who have to deliver with existing resources.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about journalist and editor relationships from the news unless you reach them first. Journalists covering editor relationships are working to a deadline you do not control. Post-incident reviews keep identifying weaknesses in this aspect of communications and media practice that were visible long before the incident. Every module pairs a short input on journalist and editor relationships with structured practice on the participant's own material. Ambition around the practice within communications and media practice outruns capacity unless the sequencing is deliberate. The programme works equally well for those formalising editor relationships for the first time and those improving an existing approach. Participants gain a realistic view of what journalist and editor relationships costs and what it returns. It establishes a shared vocabulary for editor relationships so that teams can disagree productively about it. Participants finish with a short, specific brief on this aspect of communications and media practice ready to put in front of a decision maker.
Expected Learning Outcomes
Define the key messages for editor relationships and hold to them under pressure.
Build a register of the risks attaching to journalist and editor relationships and keep it current.
Align communication on editor relationships with legal and regulatory constraints.
Set acceptance criteria for journalist and editor relationships before work begins rather than after.
Establish what evidence would demonstrate that editor relationships is under control.
Manage communication with regulators and officials about journalist and editor relationships.
Who Should Attend
Operations staff who encounter the consequences of journalist and editor relationships directly.
Agency and consultancy advisers supporting clients on editor relationships.
Members of committees that take decisions affecting journalist and editor relationships.
Content producers creating material about editor relationships.
Government relations and public affairs officers covering journalist and editor relationships.
Marketing staff coordinating with communications on editor relationships.
Course Modules
Journalist and editor relationships: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Keeping journalist and editor relationships alive after the initial push
- Build the internal briefing that explains journalist and editor relationships to those affected.
- Identify the data already collected that bears on editor relationships.
- Rehearse the briefing on journalist and editor relationships that would follow an incident.
- Debrief after each significant episode involving editor relationships.
Session 2Who answers for editor relationships, and to whom
- Sequence internal notification about journalist and editor relationships ahead of external release.
- Set the review interval for editor relationships and who attends.
- Build the competence framework that supports journalist and editor relationships.
- Agree who signs off statements on editor relationships outside working hours.
Editor relationships: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Monitoring editor relationships in time to act
- Plan the recovery sequence after a reputational event involving journalist and editor relationships.
- Assign responsibility for keeping documentation of editor relationships current.
- Establish who is informed, consulted and accountable in journalist and editor relationships.
- Prepare the acknowledgement for editor relationships that does not evade responsibility.
Session 2Coordinating editor relationships across markets and languages
- Set out the decisions in journalist and editor relationships that require sign-off and by whom.
- Build a stakeholder map for editor relationships and the message each needs.
- Set out how exceptions to journalist and editor relationships are requested and approved.
- Define what success in communicating editor relationships looks like, numerically.
Editor relationships: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Apologising for editor relationships credibly
- Define the trigger that would require journalist and editor relationships to be redesigned.
- Collect evidence on the present handling of editor relationships before proposing changes.
- Configure monitoring that flags coverage of journalist and editor relationships within the hour.
- Rehearse the hostile interview on editor relationships with a real challenger.
Session 2Rebuilding trust after journalist and editor relationships
- Prepare the holding statement for journalist and editor relationships in advance.
- Rank the weaknesses in editor relationships by consequence rather than by ease of fixing.
- Decide in advance when to correct misinformation about journalist and editor relationships and when not to.
- Agree the smallest change to editor relationships that would be visibly useful.
Editor relationships: materials a journalist can actually use
2 sessions · 8 pointsSession 1Writing on editor relationships so a journalist can publish it
- Confirm that contractual obligations around journalist and editor relationships are understood.
- Check communication on editor relationships against legal and regulatory constraint.
- Set the response time target for enquiries about journalist and editor relationships.
- Record what was learned when editor relationships did not go as planned.
Session 2Escalation and decision rights in editor relationships
- Draft materials on journalist and editor relationships that need no rewriting to be published.
- Archive every statement issued on editor relationships with date and approver.
- Review whether coverage of journalist and editor relationships changed anything that matters.
- Compare the cost of editor relationships with the cost of its absence.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.