Plan expansion of advanced sales negotiation into new segments or markets deliberately.
Building Advanced Sales Negotiation Skills with Difficult Clients
Turn advanced sales negotiation from a stated policy into a practice your organisation can evidence.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Buyers now complete much of their decision on advanced sales negotiation before speaking to anyone. Discounting solves a problem in this area of marketing and commercial practice today and creates a larger one next quarter. What blocks progress on this aspect of marketing and commercial practice is usually unclear ownership rather than unclear intent. Cases are chosen to expose the trade-offs in advanced sales negotiation rather than to illustrate ideal conditions. The course sets out a working method for the marketing and commercial practice capability that participants can apply the week they return. It suits anyone whose decisions touch this area of marketing and commercial practice, in large organisations and small ones alike. They acquire practical criteria for judging when advanced sales negotiation is working and when it is only appearing to. Practitioner evidence points the same way: the wider marketing and commercial practice agenda improves fastest where responsibility for it is named and owned. The final session converts the week's work on this part of marketing and commercial practice into commitments with owners and dates.
Expected Learning Outcomes
Set a realistic target state for advanced sales negotiation and a defensible route to it.
Set measurable objectives for advanced sales negotiation tied to revenue rather than reach.
Handle objections in advanced sales negotiation without conceding position immediately.
Communicate the purpose of advanced sales negotiation to those who have to comply with it.
Document decisions about advanced sales negotiation in a form that remains useful after the people change.
Align marketing and sales handover within advanced sales negotiation so leads are not lost.
Who Should Attend
Customer experience managers improving advanced sales negotiation.
Technical staff being prepared for supervisory responsibility over advanced sales negotiation.
Account managers responsible for retention within advanced sales negotiation.
Founders and owner-managers running advanced sales negotiation personally.
Marketing managers responsible for advanced sales negotiation.
Experienced practitioners formalising an approach to advanced sales negotiation that has grown up informally.
Course Modules
Advanced sales negotiation: audience definition and segmentation
2 sessions · 8 pointsSession 1Handling the objection to advanced sales negotiation that ends most conversations
- Build the report on advanced sales negotiation that answers whether to spend more or less.
- Select channels for advanced sales negotiation based on evidence, then cut the rest.
- Test creative for advanced sales negotiation at small scale before full commitment.
- Agree what will be standardised in advanced sales negotiation and what will not.
Session 2The claim about advanced sales negotiation competitors cannot copy
- Verify six months later that changes to advanced sales negotiation have held.
- Decide what will be stopped to create capacity for advanced sales negotiation.
- Define the trigger that would require advanced sales negotiation to be redesigned.
- Set the discount authority for advanced sales negotiation and require justification.
Advanced sales negotiation: qualification and pipeline discipline
2 sessions · 8 pointsSession 1The decisions in advanced sales negotiation that cannot be delegated
- Design the retention action triggered when a customer of advanced sales negotiation goes quiet.
- Compare the cost of advanced sales negotiation with the cost of its absence.
- Identify where judgement in advanced sales negotiation is legitimate and where it is not.
- Set objectives for advanced sales negotiation in revenue terms with a timeframe.
Session 2Where the buyer actually decides on advanced sales negotiation
- Agree the indicators that will show whether advanced sales negotiation is improving.
- Define qualification criteria that disqualify quickly in advanced sales negotiation.
- Describe the buyer for advanced sales negotiation specifically enough to name who is excluded.
- Define the handover point between marketing and sales in advanced sales negotiation.
Advanced sales negotiation: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Qualifying out of advanced sales negotiation early and without guilt
- Identify single points of dependency in advanced sales negotiation and reduce them.
- Record what was learned when advanced sales negotiation did not go as planned.
- Build the internal briefing that explains advanced sales negotiation to those affected.
- Test the procedure for advanced sales negotiation against a realistic scenario.
Session 2Keeping advanced sales negotiation alive after the initial push
- Script the three most common objections in advanced sales negotiation and the responses.
- Agree the attribution model for advanced sales negotiation and state its known limits.
- Distinguish symptoms from causes when advanced sales negotiation underperforms.
- Set the review interval for advanced sales negotiation and who attends.
Advanced sales negotiation: pricing, value and discount control
2 sessions · 8 pointsSession 1Protecting the brand while hitting targets on advanced sales negotiation
- Confirm that contractual obligations around advanced sales negotiation are understood.
- Write the positioning claim for advanced sales negotiation and test whether a competitor could say it too.
- Map the decision journey for advanced sales negotiation and mark where the choice is actually made.
- Establish what evidence demonstrates advanced sales negotiation is under control.
Session 2Building lasting competence in advanced sales negotiation
- Review whether short-term tactics on advanced sales negotiation are damaging the brand.
- Structure pricing for advanced sales negotiation against perceived value.
- Anticipate the objections advanced sales negotiation will raise and prepare the answers.
- Measure lifetime value from advanced sales negotiation, not just first purchase.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.