Credibility in digital investigative journalism is spent quickly and rebuilt slowly. Journalists covering this strand of communications and media practice are working to a deadline you do not control. Ambition around the practice within communications and media practice outruns capacity unless the sequencing is deliberate. Participants gain a realistic view of what digital investigative journalism costs and what it returns. It establishes a shared vocabulary for this part of communications and media practice so that teams can disagree productively about it. The programme suits teams tackling the practice within communications and media practice together as readily as individuals attending alone. Mature organisations treat digital investigative journalism as a standing capability rather than a project that finishes. Participants apply the communications and media practice capability to their own communications function throughout, so the output is directly usable. The programme ends where implementation begins, with this strand of communications and media practice broken into steps someone can start on Monday.
Expected Learning Outcomes
✓
Measure the effect of communication on digital investigative journalism beyond volume of coverage.
✓
Coordinate messaging on digital investigative journalism across markets and languages.
✓
Verify that improvements to digital investigative journalism have held six months after they were introduced.
✓
Identify the failure points in digital investigative journalism most likely to cause loss, and control them first.
✓
Structure records of digital investigative journalism so that they answer the questions an auditor will actually ask.
✓
Build community and stakeholder engagement around digital investigative journalism.
✓
Plan the recovery arc after a reputational event involving digital investigative journalism.
Who Should Attend
✓
Journalists and editors working on stories involving digital investigative journalism.
✓
Government relations and public affairs officers covering digital investigative journalism.
✓
Managers of multi-site operations seeking consistency in digital investigative journalism.
✓
Staff seconded into improvement work on digital investigative journalism.
✓
Crisis management team members with a role in digital investigative journalism.
✓
Content producers creating material about digital investigative journalism.
Course Modules
Open any module to see its sessions and topics.
01
Digital investigative journalism: spokesperson skill under hostile questioning
2 sessions · 8 points
Session 1Monitoring digital investigative journalism in time to act
Confirm that those complying with digital investigative journalism understand why it exists.
Verify six months later that changes to digital investigative journalism have held.
Reduce the variation in how digital investigative journalism is carried out between teams.
Identify where judgement in digital investigative journalism is legitimate and where it is not.
Session 2Keeping digital investigative journalism alive after the initial push
Name a single owner for each element of digital investigative journalism.
Draft materials on digital investigative journalism that need no rewriting to be published.
Establish who is informed, consulted and accountable in digital investigative journalism.
Rehearse the hostile interview on digital investigative journalism with a real challenger.
02
Digital investigative journalism: media relations and the working journalist
2 sessions · 8 points
Session 1Correcting a false story about digital investigative journalism without amplifying it
Identify the journalists who actually cover digital investigative journalism and what they need.
Check that records of digital investigative journalism answer the questions likely to be asked.
Identify the data already collected that bears on digital investigative journalism.
Check communication on digital investigative journalism against legal and regulatory constraint.
Session 2Closing out digital investigative journalism and capturing what was learned
Write the three key messages on digital investigative journalism and test them against hard questions.
Name the crisis roles for digital investigative journalism and confirm authority to speak.
Set the response time target for enquiries about digital investigative journalism.
Agree the smallest change to digital investigative journalism that would be visibly useful.
03
Digital investigative journalism: message architecture and discipline
2 sessions · 8 points
Session 1Apologising for digital investigative journalism credibly
Agree who signs off statements on digital investigative journalism outside working hours.
Localise messaging on digital investigative journalism without fragmenting it.
Define acceptance criteria for digital investigative journalism in advance.
Plan the recovery sequence after a reputational event involving digital investigative journalism.
Session 2Building the method for digital investigative journalism step by step
Archive every statement issued on digital investigative journalism with date and approver.
Sequence internal notification about digital investigative journalism ahead of external release.
Decide what will be stopped to create capacity for digital investigative journalism.
Estimate the resource digital investigative journalism requires to run as designed.
04
Digital investigative journalism: misinformation, correction and restraint
2 sessions · 8 points
Session 1Telling staff about digital investigative journalism before the press does
Anticipate the objections digital investigative journalism will raise and prepare the answers.
Plan the sequence in which improvements to digital investigative journalism will be introduced.
Confirm that reporting on digital investigative journalism reaches the people who can act.
Define what success in communicating digital investigative journalism looks like, numerically.
Session 2Rebuilding trust after digital investigative journalism
Rank the weaknesses in digital investigative journalism by consequence rather than by ease of fixing.
Prepare the acknowledgement for digital investigative journalism that does not evade responsibility.
Prepare the holding statement for digital investigative journalism in advance.
Build a stakeholder map for digital investigative journalism and the message each needs.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Complete your registration
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