Review professional personal brand annually against what actually happened, not what was intended.
Building a Professional Personal Brand
A structured, applied course in professional personal brand — designed to be used the week you return.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Data on professional personal brand is abundant; insight about it is not. The organisation's reputation as an employer is built or lost through this area of people management and development. Participants take away a working set of documents supporting the practice within people management and development, ready to be adapted internally. The programme is built to be used, and every section of professional personal brand it covers ends in something applicable. Benchmarking exercises repeatedly place this part of people management and development among the areas with the widest performance spread. The difficulty is not agreeing that this aspect of people management and development matters — it is deciding what to stop doing to make room for it. Work is grounded in real cases drawn from professional personal brand, which each participant adapts to conditions in their own organisation. The programme suits teams tackling this part of people management and development together as readily as individuals attending alone. The course ends by identifying what the participant will stop doing to make this strand of people management and development sustainable.
Expected Learning Outcomes
Build capability in professional personal brand across the management line, not only in the people function.
Assign clear ownership for each element of professional personal brand across the functions involved.
Plan the handover of professional personal brand so that capability is not lost when key staff move on.
Measure the effect of professional personal brand on retention, performance and engagement.
Ensure decisions taken under professional personal brand would withstand external scrutiny.
Agree the first three actions on professional personal brand that will be taken on returning to work.
Who Should Attend
Public sector personnel officers applying professional personal brand within regulation.
Internal communications staff explaining professional personal brand to the workforce.
Legal and compliance advisers reviewing professional personal brand.
Risk managers assessing the exposure created by professional personal brand.
Recruitment and resourcing staff affected by professional personal brand.
Newly appointed managers taking on professional personal brand for the first time.
Course Modules
Professional personal brand: fairness, equity and consistency
2 sessions · 8 pointsSession 1Keeping records on professional personal brand that are lawful and useful
- Prepare the summary of professional personal brand that senior management will read.
- Review whether professional personal brand is aligned with the objectives of the workforce.
- Estimate the cost of professional personal brand and the cost of leaving it unchanged.
- Compare intended and actual outcomes of professional personal brand honestly.
Session 2Testing professional personal brand before relying on it
- Anticipate the objections professional personal brand will raise and prepare the answers.
- Ask employees what professional personal brand feels like from their side.
- Measure the effect of professional personal brand on retention and performance, not activity.
- Define the trigger that would require professional personal brand to be redesigned.
Professional personal brand: policy design and legal footing
2 sessions · 8 pointsSession 1What your existing data already says about professional personal brand
- Record what was learned when professional personal brand did not go as planned.
- Establish what evidence demonstrates professional personal brand is under control.
- Review professional personal brand for unintended equity effects across groups.
- Script the difficult conversation professional personal brand requires and rehearse it.
Session 2Reviewing professional personal brand against what actually happened
- Check that professional personal brand complies with current labour regulation in every location.
- Test the policy on professional personal brand against three real cases from the past year.
- Pilot changes to professional personal brand in one area before wider rollout.
- Build the appeals route for professional personal brand and publish it.
Professional personal brand: capability across the management line
2 sessions · 8 pointsSession 1Building manager capability in professional personal brand rather than owning it centrally
- Decide what will be stopped to create capacity for professional personal brand.
- Identify the data the organisation already holds that bears on professional personal brand.
- Benchmark the organisation's professional personal brand against comparable operations.
- Train line managers on professional personal brand rather than handling every case centrally.
Session 2The paperwork for professional personal brand that is actually needed
- Establish the boundary of professional personal brand and record what sits outside it.
- Arrange the handover of professional personal brand so capability survives staff changes.
- Set the consistency check that catches uneven application of professional personal brand.
- Verify six months later that changes to professional personal brand have held.
Professional personal brand: evidence, data and honest measurement
2 sessions · 8 pointsSession 1The hard cases in professional personal brand and how to reason about them
- Confirm records relating to professional personal brand meet retention and privacy rules.
- Map the handovers in professional personal brand between functions and secure them.
- Identify single points of dependency in professional personal brand and reduce them.
- Design the communication for professional personal brand around the questions people will actually ask.
Session 2Appeals and grievances arising from professional personal brand
- Plan succession for roles most exposed to professional personal brand.
- Confirm that contractual obligations around professional personal brand are understood.
- Name a single owner for each element of professional personal brand.
- Build the competence framework that supports professional personal brand.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.