Handle the trade-offs in media law and copyright between speed, cost and assurance explicitly rather than implicitly.
Building a Comprehensive Understanding of Media Law and Copyright
An applied course in media law and copyright built around the decisions practitioners actually face.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about media law and copyright from the news unless you reach them first. The first version of a story about law and copyright tends to become the reference version. Participants leave with a method for the communications and media practice capability, not a set of opinions about it. Exercises escalate in difficulty, ending with the ambiguous situations that make media law and copyright hard in practice. The most reliable predictor of sound this part of communications and media practice is whether anyone reviews it when nothing has gone wrong. The programme works equally well for those formalising law and copyright for the first time and those improving an existing approach. Progress on media law and copyright is usually lost in the gap between approval and execution. The programme builds the judgement to know which parts of law and copyright to standardise and which to leave flexible. The programme ends where implementation begins, with the wider communications and media practice agenda broken into steps someone can start on Monday.
Expected Learning Outcomes
Protect the personal reputation of leaders associated with law and copyright.
Align communication on media law and copyright with legal and regulatory constraints.
Define the key messages for law and copyright and hold to them under pressure.
Manage communication with regulators and officials about media law and copyright.
Set a realistic target state for law and copyright and a defensible route to it.
Reduce avoidable variation in how media law and copyright is carried out across teams.
Who Should Attend
Public relations and communications managers responsible for media law and copyright.
Technical staff being prepared for supervisory responsibility over law and copyright.
Those responsible for briefing external stakeholders on media law and copyright.
Spokespeople and executives who speak publicly about law and copyright.
Government relations and public affairs officers covering media law and copyright.
Investor relations officers communicating law and copyright to markets.
Course Modules
Media law and copyright: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Keeping media law and copyright alive after the initial push
- Prepare the holding statement for media law and copyright in advance.
- Benchmark the organisation's law and copyright against comparable operations.
- Plan the recovery sequence after a reputational event involving media law and copyright.
- Establish what evidence demonstrates law and copyright is under control.
Session 2Rebuilding trust after law and copyright
- Record the rationale for each significant choice made about media law and copyright.
- Plan the sequence in which improvements to law and copyright will be introduced.
- Agree who signs off statements on media law and copyright outside working hours.
- Rehearse the briefing on law and copyright that would follow an incident.
Law and copyright: internal audiences and sequencing
2 sessions · 8 pointsSession 1What has to be agreed before work on law and copyright starts
- Write the three key messages on media law and copyright and test them against hard questions.
- Draft materials on law and copyright that need no rewriting to be published.
- Debrief after each significant episode involving media law and copyright.
- Name the crisis roles for law and copyright and confirm authority to speak.
Session 2The decisions in law and copyright that cannot be delegated
- Decide what will be stopped to create capacity for media law and copyright.
- Set out the decisions in law and copyright that require sign-off and by whom.
- Confirm that contractual obligations around media law and copyright are understood.
- Identify single points of dependency in law and copyright and reduce them.
Law and copyright: media relations and the working journalist
2 sessions · 8 pointsSession 1Building media relationships on law and copyright before you need them
- Name a single owner for each element of media law and copyright.
- Archive every statement issued on law and copyright with date and approver.
- Identify the data already collected that bears on media law and copyright.
- Estimate the resource law and copyright requires to run as designed.
Session 2Writing on media law and copyright so a journalist can publish it
- Set escalation thresholds for media law and copyright that work out of hours.
- Build a stakeholder map for law and copyright and the message each needs.
- Agree the smallest change to media law and copyright that would be visibly useful.
- Compare the cost of law and copyright with the cost of its absence.
Law and copyright: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Telling staff about law and copyright before the press does
- Rehearse the hostile interview on media law and copyright with a real challenger.
- Sequence internal notification about law and copyright ahead of external release.
- Configure monitoring that flags coverage of media law and copyright within the hour.
- Identify the journalists who actually cover law and copyright and what they need.
Session 2Measuring communication on law and copyright beyond clippings
- Arrange the handover of media law and copyright so capability survives staff changes.
- Review whether coverage of law and copyright changed anything that matters.
- Check communication on media law and copyright against legal and regulatory constraint.
- Prepare the acknowledgement for law and copyright that does not evade responsibility.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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